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StoryBranding™ 2.0 (Second Edition)

Creating Stand-Out Brands Through the Purpose of Story

by Jim Signorelli ...

The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.Developing ... Read more

$9.99 CAD or Free with Kobo Plus

The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.Developing
... Read more

Overcoming the Five Dysfunctions of a Team

A Field Guide for Leaders, Managers, and Facilitators

by Patrick M. Lencioni ...

Series Book 16 - J-B Lencioni Series
Practical exercises and hands-on tools to bring to life the timeless advice found in the author’s best-selling book, The Five Dysfunctions of a TeamIn the years following the publication of Patrick Lencioni's best seller, The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book.In Overcoming the Five Dysfunctions of a Team, ... Read more

$23.99 CAD

Also available as: Audiobook

Practical exercises and hands-on tools to bring to life the timeless advice found in the author’s best-selling book, The Five Dysfunctions of a TeamIn the years following the publication of Patrick Lencioni's best seller, The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book.In Overcoming the Five Dysfunctions of a Team,
... Read more

Also available as: Audiobook
Making Ideas Happen

Overcoming the Obstacles Between Vision and Reality

by Scott Belsky ...

How the world's leading innovators push their ideas to fruition again and againEdison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop ... Read more

Was $17.99 CAD Now $13.99 CAD

Also available as: Audiobook

How the world's leading innovators push their ideas to fruition again and againEdison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop
... Read more

Also available as: Audiobook
The Brand Gap, Revised Edition

by Marty Neumeier ...

Series series AIGA Design Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Read more

$37.99 CAD

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five
... Read more
Resonate

Present Visual Stories that Transform Audiences

by Nancy Duarte ...

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to actionPresentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.Just as the author's first ... Read more

$26.99 CAD

Also available as: Audiobook

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to actionPresentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.Just as the author's first
... Read more

Also available as: Audiobook
The Pathfinder

How to Choose or Change Your Career for a Lifetime of Satisfaction and Success

by Nicholas Lore ...

This classic bestseller is THE career-design bible for college graduates and midlife career-changers alike. Now fully revised and updated for the twenty-first century!Based on breakthrough techniques developed by Rockport Institute, an innovative and award-winning career-counseling network that has changed the lives of hundreds of thousands of people, The Pathfinder offers invaluable advice and ... Read more

$21.99 CAD

This classic bestseller is THE career-design bible for college graduates and midlife career-changers alike. Now fully revised and updated for the twenty-first century!Based on breakthrough techniques developed by Rockport Institute, an innovative and award-winning career-counseling network that has changed the lives of hundreds of thousands of people, The Pathfinder offers invaluable advice and
... Read more
Visual Leaders

New Tools for Visioning, Management, and Organization Change

by David Sibbet ...

What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leadersVisual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally "trans-forming" communications and people's sense of what is possible. It ... Read more

$23.99 CAD

What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leadersVisual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally "trans-forming" communications and people's sense of what is possible. It
... Read more
Designing for Growth

A Design Thinking Tool Kit for Managers

by Tim Ogilvie, Jeanne Liedtka ...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Read more

$30.99 CAD

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to
... Read more
Heart, Smarts, Guts, and Luck

What It Takes to Be an Entrepreneur and Build a Great Business

by Tsun-Yan Hsieh, Anthony K. Tjan, Richard J. Harrington ...

What’s your entrepreneurial profile?Do you have what it takes to build a great business?In this book, three prominent business leaders and entrepreneurs-now venture capitalists and CEO advisers-share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck.After interviewing and researching hundreds of business ... Read more

$31.99 CAD or Free with Kobo Plus

What’s your entrepreneurial profile?Do you have what it takes to build a great business?In this book, three prominent business leaders and entrepreneurs-now venture capitalists and CEO advisers-share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck.After interviewing and researching hundreds of business
... Read more
Your A Game

winning promo for genre fiction

by Damon Suede, Heidi Cullinan ...

Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We ... Read more

$12.67 CAD

Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We
... Read more
The Circle of Innovation

You Can't Shrink Your Way to Greatness

by Tom Peters ...

Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation.The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents ... Read more

$15.99 CAD

Also available as: Audiobook

Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation.The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents
... Read more

Also available as: Audiobook
Storynomics

Story-Driven Marketing in the Post-Advertising World

by Thomas Gerace, Robert McKee ...

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his ... Read more

$22.99 CAD

Also available as: Audiobook

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his
... Read more

Also available as: Audiobook

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StoryBranding™ 2.0 (Second Edition)

People who read this also enjoyed

Overcoming the Five Dysfunctions of a Team

Making Ideas Happen

The Brand Gap, Revised Edition

Resonate

The Pathfinder

Visual Leaders

Designing for Growth

Heart, Smarts, Guts, and Luck

Your A Game

The Circle of Innovation

Storynomics

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