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    Exploring Embeddedness, Inclusion and Social Realities

    This timely book provides a comprehensive analysis of digital financial services across diverse socio-economic landscapes, moving beyond technology-focused perspectives to examine the complex social and cultural dimensions of financial innovation.Chapters explore how digital financial tools, from mobile banking to AI-based FinTech innovations, function as both economic instruments and catalysts ... Read more

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    Digital platforms have garnered both apprehension and admiration for their disruptive influence on social systems, structures, and everyday lives. However, research insights on digital platforms and ecosystems, both in theory and practice, largely emerge from the Global North. Pivoting this focus to the Global South, An Introduction to Platform Economy in India explores the operational socio ... Read more

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