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“jelena spanjol”

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  • Leveraging Constraints for Innovation

    New Product Development Essentials from the PDMA

    by Sebastian Gurtner, Jelena Spanjol, Abbie Griffin ...
    Provides managers with actionable insight into a select set of innovation constraints and how to best deal with themThis PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and ... Read more

    $79.99 CAD