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  • Marketing Perspectives on Phygitalization

    The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon ... Read more

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    Series series Operations Research (R0)
    This edited volume explores decision science theory-based approaches for enhancing the quality and productivity of products and processes, particularly in the fields of manufacturing, services, healthcare, banking, environment, agriculture, education, digital technology, and information technology. The decision science theories are drawn from various areas of management science, economics, ... Read more

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    Series series Operations Research (R0)
    This edited volume collates discussions on latest challenges, opportunities, trends and practices applicable to two major business sectors -- retail and financial services -- and chapters are segregated accordingly. It explores how these sectors are increasingly becoming data-intensive, and how ways of handling, manipulating, exploiting and evaluating data continues to change in this era of big ... Read more

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  • Recent Trends in Computational Intelligence Enabled Research

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  • Hybrid Intelligence for Image Analysis and Understanding

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  • Proceedings of Research and Applications in Artificial Intelligence

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    Series series Springer Nature Proceedings excluding Computer Science
    This book discusses the recent research trends and upcoming applications based on artificial intelligence. It includes best selected research papers presented at the International Conference on Research and Applications in Artificial Intelligence (RAAI 2020), organized by Department of Information Technology, RCC Institute of Information technology, Kolkata, West Bengal, India during 19 – 20, ... Read more

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  • Retail Category Management

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    Series series Springer Nature Proceedings excluding Computer Science
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