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Showing 1 - 12 of 12 results for “iain hardie”
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  • Chains of Finance

    How Investment Management is Shaped

    by Philip Grant, Iain Hardie, Donald MacKenzie, Ekaterina Svetlova, Diane-Laure Arjaliès ...
    Investment is no longer a matter of individual savers directly choosing which shares or bonds to buy. Rather, most of their money flows through a 'chain': an often extended sequence of intermediaries. What goes on in that chain is of huge importance: The world's investment managers, who are now almost as well paid as top bankers, control assets equivalent in value to around a year of total global ... Read more

    $44.99 CAD

  • The Advertising Handbook

    by Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell ...
    Series series Media Practice
    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate ... Read more

    $97.99 CAD

  • Convenient Prey

    by Thom Hardy, AV Iain ...
    Memories are better left alone …Former classmates descend on Goonherth Bay for a twenty-year school reunion:Old friendships are rekindled.Fiery passions are raked up anew.And resentment turns deadly.Young mother Elena Kardos flees the big city to return home. Goonherth Bay may not be perfect but she has her mother's support and a beautiful view of the sea. The school reunion looms, however, ... Read more

    $6.99 CAD

  • Mapping the Media-Marketing Ecology

    by Jonathan Hardy, Iain MacRury, Patricia Núñez Gómez ...
    Series series Routledge Critical Advertising Studies
    This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration.Drawing on the findings of the three- year Branded Content Governance Project, this book outlines the expansion of mediamarketing ecologies , from marketers, agencies, and media to include platforms, ... Read more

    Free

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  • Competitive Advantage

    Creating and Sustaining Superior Performance

    by Michael E. Porter ...
    Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action ... Read more

    $41.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • DK Essential Managers: Effective Public Relations

    by DK ...
    Series series DK Essential Managers
    Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips ... Read more

    $6.99 CAD

  • Lean Six Sigma for Supply Chain Management, Second Edition

    The 10-Step Solution Process

    by James William Martin ...
    A Proven 10-Step Solution Process to Identify and Solve Supply Chain Problems Using the Latest Lean MethodsFully revised to cover recent dramatic developments in supply chain improvement methodologies, this strategic guide brings together the Six Sigma and Lean manufacturing tools and techniques required to eliminate supply chain issues and increase profitability. This updated edition offers new ... Read more

    $62.99 CAD

  • Eating the Big Fish

    How Challenger Brands Can Compete Against Brand Leaders

    by Adam Morgan ...
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

    $27.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Persuasion and Influence

    The Science and Art of Effective Presentation

    by Bruce Hilliard ...
    The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and ... Read more

    $8.99 CAD

  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    by Jacquelyn A. Ottman ...
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

    $26.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Customer-Driven Operations Management: Aligning Business Processes and Quality Tools to Create Operational Effectiveness in Your Company

    by Christopher K. Ahoy ...
    The global economy is witnessing previously unseen levels of competitiveness, forcing business leaders to contend with unprecedented challenges. No longer can companies seize and hold a customer base by operating adequately. In order to enjoy a competitive advantage, an organization must operate at exemplary levels of performance in every facet of business and maintain that degree of excellence ... Read more

    $35.99 CAD

  • How to Use MailChimp for Beginners

    The Indie Author's Guide to Email Marketing

    by Adam Netherlund ...
    As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp.If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, ... Read more

    $3.29 CAD