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Showing 1 - 12 of 12 results for “howard moskowitz”
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  • Applied Sensory Analy of Foods

    by Howard R. Moskowitz ...
    This book extends the analysis of perception of food qualities to the area of multivariate methods. It presents the field of sensory analysis and gives the reader first-hand descriptions of research approaches and applications. ... Read more

    $109.99 CAD

  • Sensory and Consumer Research in Food Product Design and Development

    by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion ...
    Series series Institute of Food Technologists Series
    During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer ... Read more

    $280.99 CAD

  • Food Texture

    by Howard R. Moskowitz ...
    Series series Food Science and Technology
    Food Texture is the first book to provide a broad overview of texture measurementfrom both the subjective (consumer) and objective (instrument) points of viewand to highlight the relation between objective measures and sensory perceptions.The book's logical presentation opens with coverage of rheology and microstructureanalysis, proceeds to psychophysics, and then moves on to product testing and ... Read more

    $620.99 CAD

  • Understanding the Marketing Exceptionality of Prestige Perfumes

    by Nithda Horoszko, David Moskowitz, Howard Moskowitz ...
    Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this?This text is a first in the field to recognize that ... Read more

    $49.99 CAD

  • The Mind of Everyday

    Combining Individual and Artificial Intelligence

    by Petraq Papajorgji, Howard Moskowitz ...
    Series series Behavioral Science and Psychology (R0)
    The advent of artificial intelligence (AI) is associated with relevant changes in how we live today. AI has the potential to significantly enhance daily decision-making by providing tailored, data-dependent insights and aiding in intricate analysis. AI-based systems will be around us, helping and advising us in our everyday tasks. However, how well do these systems perform in their quest to ... Read more

    $179.99 CAD

  • Applying Mind Genomics to Social Sciences

    by Arthur Kover, Petraq Papajorgji, Howard Moskowitz ...
    Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It reaches out where surveys and focus groups are inadequate tools to help us better understand how people feel and how they will behave in a particular situation. While allowing for a more encapsulating method that works well ... Read more

    $227.99 CAD

  • Consumer-based New Product Development for the Food Industry

    Edited by Sebastiano Porretta, Howard Moskowitz, Attila Gere ...
    In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international ... Read more

    $182.99 CAD

  • An Integrated Approach to New Food Product Development

    Edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus ...
    Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new ... Read more

    $528.99 CAD

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  • Sensory Evaluation Practices

    Edited by Herbert Stone, Heather A. Thomas, Rebecca N. Bleibaum ...
    Series series Food Science and Technology
    Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process ... Read more

    $88.79 CAD

  • Data Science in Context

    Foundations, Challenges, Opportunities

    by Alfred Z. Spector, Peter Norvig, Chris Wiggins, Jeannette M. Wing ...
    Data science is the foundation of our modern world. It underlies applications used by billions of people every day, providing new tools, forms of entertainment, economic growth, and potential solutions to difficult, complex problems. These opportunities come with significant societal consequences, raising fundamental questions about issues such as data quality, fairness, privacy, and causation. In ... Read more

    $40.99 CAD

  • Statistical Literacy

    A Beginner′s Guide

    by Rhys Christopher Jones ...
    In an increasingly data-centric world, we all need to know how to read and interpret statistics. But where do we begin?This book breaks statistical terms and concepts down in a clear, straightforward way. From understanding what data are telling you to exploring the value of good storytelling with numbers, it equips you with the information and skills you need to become statistically literate.It ... Read more

    $71.99 CAD

  • Product Experience

    Edited by Hendrik N. J. Schifferstein, Paul Hekkert ...
    Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more ... Read more

    $199.19 CAD