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Showing 1 - 12 of 12 results for “hayley cocker”
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  • The Routledge Companion to Influencer Marketing

    Edited by Joyce Costello, Hayley Cocker, Rebecca Mardon ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in influencer marketing. Influencer marketing has steadily been growing from the first wave into its own profession with agencies, brands, and social media platforms specialising in influencer campaigns. An influencer marketing trade body has emerged, job adverts are ... Read more

    $102.99 CAD

    PRE-ORDER

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  • Strategic Social Media

    From Marketing to Social Change

    by L. Meghan Mahoney, Tang Tang ...
    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to ... Read more

    $55.99 CAD

  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline Close Scheinbaum ...
    Series series Marketing and Consumer Psychology Series
    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the ... Read more

    $81.99 CAD

  • The Dynamics of Influencer Marketing

    A Multidisciplinary Approach

    Edited by José M. Álvarez-Monzoncillo ...
    Series series Routledge Studies in Marketing
    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who ... Read more

    Free

  • Management Decision-Making, Big Data and Analytics

    by Simone Gressel, David Pauleen, Nazim Taskin ...
    Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of ... Read more

    $97.99 CAD

  • Evolutionary Learning in Strategy-Project Systems

    by Antonio Calabrese, Adil Eltigani, Paul Gardiner, Richard Kirkham, Lixiong Ou, Jonas Söderlund, Terence Williams ...
    WHAT DOES A SUCCESSFUL KNOWLEDGE MANAGEMENT PRACTITIONER DO? Evolutionary Learning in Strategy-Project Systems explores the gap between the theory and practice of knowledge management in organizations and analyzes how learning happens and how knowledge is created. The authors take a practitioner-driven approach, one that unites organizational strategy with the learning of organizational lessons ... Read more

    $45.99 CAD or Free with Kobo Plus

  • Shared Services as a New Organizational Form

    Edited by Tanya Bondarouk ...
    Series Book 13 - Advanced Series in Management
    Organizations increasingly establish Shared Service Centers, either for transactional (administrative) or transformational (organizational change) purposes. Their popularity originates from a combination of efficiency gains and an increase in service quality, without giving up control of the organizational and technical arrangements. The belief is that shared services should maximize the ... Read more

    $203.99 CAD

  • Post-Project Reviews to Gain Effective Lessons Learned

    by Terry Williams ...
    A key component of successful project management is the ability to glean key learnings from the experience throughout the lifecycle of the project, as well as at its conclusion. However, in practice, the lessons learned from a specific project are rarely incorporated into an organization's overall policies and procedures. Without a concerted effort to reflect on specific project learning's and a ... Read more

    $34.99 CAD or Free with Kobo Plus

  • Creating Conditions for Promising Collaboration

    Alliances, Networks, Chains, Strategic Partnerships

    by Edwin Kaats, Wilfrid Opheij ...
    Series series Business and Management (R0)
    This publication focuses on the conditions for promising collaboration. Collaboration is becoming a dominant instrument in today's economy and society and manifests itself in many shapes and forms. It is a challenging instrument which still isn't very well understood and poses the business community in front of a number of challenging dilemma's. We position collaboration as a multidisciplinary ... Read more

    $83.99 CAD

  • Advertising and Branding: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, ... Read more

    $895.99 CAD

  • Organizational Change Management Strategies in Modern Business

    Edited by Aslı Goksoy ...
    Scholars agree that change has become a staple in organizational life and will likely remain as such beyond the 21st century. As the rate of change continues to accelerate, organizations must strive to develop and implement new initiatives in order to obtain significant benefits to organizational survival, economic viability, and human satisfaction. Organizational Change Management Strategies in ... Read more

    $227.99 CAD

  • Trust and Human Resource Management

    Navigating Human Capital in the Age of Transformation

    Edited by Joanna Paliszkiewicz, Marta Mendel, Charles J. Priolo, Trang Nguyen ...
    Series series Routledge Studies in Trust Research
    Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR through systems and algorithms as much as through managers. This book shows how trust is built – or ... Read more

    $91.99 CAD