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“haseon park”

Showing 1 - 2 of 2 results for “haseon park”
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  • Brand Thinking

    Building Brands You Can Believe In

    by Allison J. Steinke, Haseon Park ...
    What does it mean to make a brand “believable,” and why should we care?In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!This book introduces core brand concepts of belief ... Read more

    $37.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Brand Thinking

    Building Brands You Can Believe In

    by Allison J. Steinke, Haseon Park ...
    Narrated by Patricia Rodriguez ...

    Unabridged

    12 hours 17 min

    Bloomsbury presents Brand Thinking: Building Brands You Can Believe In, by Allison J. Steinke and Haseon Park. Foreword by Marty Brandt. Read by Patricia Rodriguez.What does it mean to make a brand “believable,” and why should we care?In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and ... Read more

    $25.99 CAD

    Also available as: eBook

    Also available as: eBook