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“hardi meybaum”

Showing 1 - 12 of 12 results for “hardi meybaum”
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  • The Art of Product Design

    Changing How Things Get Made

    by Hardi Meybaum ...
    Embrace Open Engineering and accelerate the design and manufacturing processesProduct development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, ... Read more

    $23.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    The Art of Product Design

    Changing How Things Get Made

    by Hardi Meybaum ...
    Narrated by Jack de Golia ...

    Unabridged

    6 hours 16 min

    Embrace Open Engineering and accelerate the design and manufacturing processesProduct development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, ... Read more

    $29.99 CAD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook

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    A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are ... Read more

    $15.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Social Media Strategies

    How To Break The Rules & Think Different To Create A Powerful Social Media Platform

    by Phil Bowyer ...
    Social Media Strategies is not like other social media books. If you are looking for a book to tell you to go get a blog, or create a Facebook Page, this isn't it. It's about breaking a few rules, thinking differently, and creating a social media platform that will work for you.This book will show you everything you need, with exercises at the end of each section, which when put together, will ... Read more

    $1.40 CAD

  • The Decoded Company

    Know Your Talent Better Than You Know Your Customers

    by Leerom Segal, Aaron Goldstein, Jay Goldman, Rahaf Harfoush ...
    A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want.The key to their magic is Big Data. Personalizing the consumer experience with the collection ... Read more

    Was $15.99 CAD Now $12.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • X: The Experience When Business Meets Design

    by Brian Solis ...
    Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... Read more

    $34.99 CAD

  • The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers

    by Mark Hatch ...
    YOU can create the next breakthrough innovationA revolution is under way. But it's not about tearing down the old guard. It's about building, it's about creating, it's about breathing life into groundbreaking new ideas. It's called the Maker Movement, and it's changing the world.Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop--the first, largest, ... Read more

    $39.99 CAD

  • DK Essential Managers: Effective Public Relations

    by DK ...
    Series series DK Essential Managers
    Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips ... Read more

    $6.99 CAD

  • Social Media Marketing: preparation, consumption, and hangover prevention

    by Paul Finlayson ...
    Social Media Marketing: preparation, consumption, and hangover prevention is a textbook focused on strategically examining social media advertising in 2023. Content focuses on the history of social media and marketing, consumer behaviour/social media's effect on society, and the role of influencers in social media marketing.This is followed by a platform-by-platform examination of best practices ... Read more

    $35.00 CAD or Free with Kobo Plus

  • Audience

    Marketing in the Age of Subscribers, Fans and Followers

    by Jeffrey K. Rohrs ...
    AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Read more

    $19.99 CAD

  • The Strategic Storyteller

    Content Marketing in the Age of the Educated Consumer

    by Alexander Jutkowitz ...
    The world needs more storytellers.Storytelling is an inherently innovative activity.When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.For individuals, crafting stories is the primary way we can make sense of ... Read more

    $19.99 CAD

  • The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

    by Lon Safko ...
    Turbocharge your marketing efforts with the powerful FUSE! strategyThe Fusion Marketing Bible explains how to “fuse” marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor.“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s ... Read more

    $22.99 CAD