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Showing 1 - 12 of 12 results for “guoming yu”
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  • Research on the Communication Effects and Mass Media Credibility in China

    The Foundational Theory, Evaluation Methods and Empirical Analysis

    by Guoming Yu ...
    Translated by Yaozhong Lyu, Ceng Zeng, Donghua Li ...
    Series series Literature, Cultural and Media Studies (R0)
    This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media ... Read more

    $205.99 CAD

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  • Doing Economics

    What You Should Have Learned in Grad School—But Didn’t

    by Marc F. Bellemare ...
    A guide for research economists: how to write papers, give talks, navigate the peer-review process, advise students, and more.Newly minted research economists are equipped with a PhD’s worth of technical and scientific expertise but often lack some of the practical tools necessary for “doing economics.” With this book, economics professor Marc Bellemare breaks down the components of doing research ... Read more

    $27.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • E-learning Theory and Practice

    by Caroline Haythornthwaite, Richard N. L. Andrews ...
    "This is a must-read for every student, lecturer and professor. It establishes Internet Studies as essential to an understanding of how learners and educators can capture the value of our networked world."Professor William H. Dutton, Director of the Oxford Internet Institute, University of OxfordIn E-learning Theory and Practice the authors set out different perspectives on e-learning. The book ... Read more

    $100.99 CAD

  • Public Relations and Communication Management

    Current Trends and Emerging Topics

    Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim ...
    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the ... Read more

    $119.99 CAD

  • Principles of Knowledge Auditing

    Foundations for Knowledge Management Implementation

    by Patrick Lambe ...
    A comprehensive theoretical and practical guide to the operating principles of knowledge auditing, illustrated with numerous case studies.A knowledge audit provides an “at a glance” view of an organization's needs and opportunities. Its purpose is to improve an organization's effectiveness through a better understanding of the dynamics and levers of knowledge production, access, and use. However, ... Read more

    $51.99 CAD

  • Measuring Research

    What Everyone Needs to Know®

    by Cassidy R. Sugimoto, Vincent Larivière ...
    Series series What Everyone Needs To Know®
    Policy makers, academic administrators, scholars, and members of the public are clamoring for indicators of the value and reach of research. The question of how to quantify the impact and importance of research and scholarly output, from the publication of books and journal articles to the indexing of citations and tweets, is a critical one in predicting innovation, and in deciding what sorts of ... Read more

    $9.99 CAD

  • Management Accounting Research in Practice

    Lessons Learned from an Interventionist Approach

    by Petri Suomala, Jouni Lyly-Yrjänäinen ...
    Series series Routledge Studies in Accounting
    Many scholars have claimed that management accounting research has lost its pragmatic relevancy and interventionist research has been proposed as one way to produce theories with increased practical implications. In interventionist research, active participation in the field is regarded as an asset rather than a liability. Despite the methodological debate on interventionist research, there is ... Read more

    $100.99 CAD

  • Excellent Public Relations and Effective Organizations

    A Study of Communication Management in Three Countries

    by James E. Grunig, David M. Dozier ...
    Series series Routledge Communication Series
    This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory ... Read more

    $190.99 CAD

  • Public Relations Metrics

    Research and Evaluation

    Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ...
    Series series Routledge Communication Series
    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. ... Read more

    $108.99 CAD

  • Security Engineering; Risk Assessment and Security Measures

    by Renato Golob ...
    Running a risk? Are you at risk? Where is it that you are vulnerable? What is the probability of a damaging event and what are its possible damaging consequences?Just as health, safety and security are the prerequisites that we can live and work. For most of us, its existence is taken for granted to the extent where we stop even thinking about or observing it. Until the moment when we lose it, ... Read more

    $16.99 CAD or Free with Kobo Plus

  • Social Capital

    Theory and Research

    by Rene Dubos ...
    Leading scholars in the field of social networks from diverse disciplines present the first systematic and comprehensive collection of current theories and empirical research on the informal connections that individuals have for support, help, and information from other people. Expanding on concepts originally formulated by Pierre Bourdieu and James Coleman, this seminal work will find an ... Read more

    $100.99 CAD

  • Student's Guide to Writing Dissertations and Theses in Tourism Studies and Related Disciplines

    by Tim Coles, David Timothy Duval, Gareth Shaw ...
    Around the world every year very many students have to complete dissertations or theses as part of their undergraduate or masters studies in tourism and related subjects. Often this substantial piece of self-directed work is the culmination of their programmes. More than just a means to consolidate their final grades, it is also an exciting chance to research a topic of their choosing and a ... Read more

    $97.99 CAD