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“giles david moss”

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  • Pharmaceuticals-Where's the Brand Logic?

    Branding Lessons and Strategy

    by Giles David Moss ...
    Insights and analysis that challenge current thought on consumer branding theory and strategyPharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le ... Read more

    $88.99 CAD