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“gian mario borney”

Showing 1 - 12 of 12 results for “gian mario borney”
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  • The Branded Supply Chain

    A New Perspective in Sustainable Branding

    Edited by Stefania Saviolo, Gian Mario Borney ...
    Discover how to merge branding and supply chain for sustainable success.In today's evolving business landscape, brands are more than cultural symbols; they are educators and agents of social change. This book reveals how to align your supply chain with your brand's purpose, creating a powerful narrative that resonates with stakeholders. Explore insights from leading companies in luxury, fashion, ... Read more

    $33.99 CAD or Free with Kobo Plus

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  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    by Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Read more

    $26.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Competitive Strategy

    Techniques for Analyzing Industries and Competitors

    by Michael E. Porter ...
    Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter ... Read more

    $44.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Marketing 3.0

    From Products to Customers to the Human Spirit

    by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Read more

    $21.99 CAD

  • The Future of Purpose-Driven Branding

    Signature Programs that Impact & Inspire Both Business and Society

    by David Aaker ...
    Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Read more

    $13.99 CAD or Free with Kobo Plus

  • On Competition

    by Michael E. Porter ...
    Series series Harvard Business Review Book
    For the past two decades, Michael Porter's work has towered over the field of competitive strategy.On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, ... Read more

    $47.99 CAD or Free with Kobo Plus

  • HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)

    by Harvard Business Review, Clayton M. Christensen, Vijay Govindarajan, Peter F. Drucker ...
    Series series HBR's 10 Must Reads
    To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth ... Read more

    $26.99 CAD or Free with Kobo Plus

  • The End of Competitive Advantage

    How to Keep Your Strategy Moving as Fast as Your Business

    by Rita Gunther McGrath ...
    Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck. Most leaders are using frameworks that were designed for a ... Read more

    $33.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Entrepreneurial Mindset

    Strategies for Continuously Creating Opportunity in an Age of Uncertainty

    by Ian MacMillan, Rita Gunther McGrath ...
    The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but ... Read more

    $41.99 CAD or Free with Kobo Plus

  • DK Essential Managers: Strategic Management

    Analyzing, Planning, Focus, Prioritizing, Monitoring

    by DK ...
    Series series DK Essential Managers
    A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy.You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to ... Read more

    $6.99 CAD

  • Making Sustainability Work

    Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts

    by Marc J. Epstein, Adriana Rejc Buhovac ...
    Most companies today have some commitment to corporate social responsibility, but implementing these initiatives can be particularly challenging. While a lot has been written on ethical and strategic factors, there is still a dearth of information on the practical nuts and bolts. And whereas with most other organizational initiatives the sole objective is improved financial performance, ... Read more

    $39.99 CAD

  • MBA in a Box

    Practical Ideas from the Best Brains in Business

    by Joel Kurtzman, Glenn Rifkind, Victoria Griffith ...
    The best minds in business—at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For ... Read more

    $13.99 CAD