Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 2 of 2 results for “george spais”
Skip side bar filters

  • Marketing in a Digital World

    Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

    Edited by Varsha Jain, Githa S. Heggde, Russell Belk, George Spais ...
    Series series Business and Management (R0)
    The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad ... Read more

    $205.99 CAD

  • Marketing in the Digital Age

    Insights into Consumer Decisions, Social Influence, and Responsible Marketing

    Edited by Varsha Jain, Githa S. Heggde, Russell Belk, George Spais ...
    Series series Business and Management (R0)
    This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices ... Read more

    $205.99 CAD