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The Neural Mind

How Brains Think

by George Lakoff, Srini Narayanan ...

Offers an expansive, unified theory of thought that brings together the vast resources of neuroscience, computation, and cognitive linguistics.What is an idea, and where does it come from? We experience thought as if it were abstract, but every thought is actually a physical thing, carried out by the neural systems of our brains. Thought does not occur neuron-by-neuron; it happens when neurons ... Read more

$31.99 CAD or Free with Kobo Plus

Offers an expansive, unified theory of thought that brings together the vast resources of neuroscience, computation, and cognitive linguistics.What is an idea, and where does it come from? We experience thought as if it were abstract, but every thought is actually a physical thing, carried out by the neural systems of our brains. Thought does not occur neuron-by-neuron; it happens when neurons
... Read more
Metaphors We Live By

by George Lakoff, Mark Johnson ...

From two renowned scholars, an "enjoyable and intellectually stimulating" look at how metaphors shape our perceptions and actions ( Language).The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social ... Read more

$23.19 CAD or Free with Kobo Plus

Also available as: Audiobook

From two renowned scholars, an "enjoyable and intellectually stimulating" look at how metaphors shape our perceptions and actions ( Language).The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social
... Read more

Also available as: Audiobook
Women, Fire, and Dangerous Things

What Categories Reveal about the Mind

by George Lakoff ...

A critique of the assumptions the mind makes, of how humans tend to categorize objects and ideas, and of the implications of these modes of thought." Women, Fire, and Dangerous Things presents some of the most stimulating ideas on mind and meaning that I have ever read. It . . . has far-reaching consequences and is sure to rattle the foundations of thinking and research in the cognitive sciences. ... Read more

$23.99 CAD or Free with Kobo Plus

A critique of the assumptions the mind makes, of how humans tend to categorize objects and ideas, and of the implications of these modes of thought." Women, Fire, and Dangerous Things presents some of the most stimulating ideas on mind and meaning that I have ever read. It . . . has far-reaching consequences and is sure to rattle the foundations of thinking and research in the cognitive sciences.
... Read more
Moral Politics

How Liberals and Conservatives Think

by George Lakoff ...

An updated third edition of the modern classic that applies cognitive science to the world of politics—to explain how our unconscious views shape our votes.When Moral Politics was first published, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals and ... Read more

$25.59 CAD or Free with Kobo Plus

An updated third edition of the modern classic that applies cognitive science to the world of politics—to explain how our unconscious views shape our votes.When Moral Politics was first published, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals and
... Read more
The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate

by George Lakoff ...

**The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more“[Lakoff is] the father of framing.”—The New York Times**“An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now.”—Jennifer M. Granholm, former governor of MichiganTen years after writing the definitive, ... Read more

$17.29 CAD

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**The essential progressive guide for the issues that define our future: climate, inequality, immigration, health care, and more“[Lakoff is] the father of framing.”—The New York Times**“An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now.”—Jennifer M. Granholm, former governor of MichiganTen years after writing the definitive,
... Read more

Also available as: Audiobook
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Don't Think of an Elephant

Know Your Values and Frame the Debate

by George Lakoff ...

Narrated by George K. Wilson ...

Unabridged

4 hours 49 min

This New York Times best-seller is the authoritative guide to comprehending what happened in the 2004 elections-and understanding how progressive thinkers can wrest control of America's political dialogue away from the conservatives who have it now. Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of ... Read more

$21.97 CAD or Free with Kobo Plus

This New York Times best-seller is the authoritative guide to comprehending what happened in the 2004 elections-and understanding how progressive thinkers can wrest control of America's political dialogue away from the conservatives who have it now. Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of
... Read more
The Political Mind

A Cognitive Scientist's Guide to Your Brain and Its Politics

by George Lakoff ...

A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling authorOne of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more ... Read more

$14.99 CAD

A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling authorOne of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more
... Read more
Whose Freedom?

The Battle over America's Most Important Idea

by George Lakoff ...

A thought-provoking exploration of the conservative political tactics that have claimed ownership over the United States's most defining value."A very persuasive argument that Democrats have allowed Republicans to hijack words such as 'freedom' and 'liberty' in fundamental ways that have undercut Democrats' credibility." ― Chicago TribuneIn the wake of September 11, 2001, President George W. Bush ... Read more

$17.59 CAD

Also available as: Audiobook

A thought-provoking exploration of the conservative political tactics that have claimed ownership over the United States's most defining value."A very persuasive argument that Democrats have allowed Republicans to hijack words such as 'freedom' and 'liberty' in fundamental ways that have undercut Democrats' credibility." ― Chicago TribuneIn the wake of September 11, 2001, President George W. Bush
... Read more

Also available as: Audiobook
More than Cool Reason

A Field Guide to Poetic Metaphor

by George Lakoff, Marl Turner ...

"The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool.' What we're saying whenever we say is a theme this book illumines for anyone attentive." — Hugh Kenner, Johns Hopkins University"In this bold and ... Read more

$3.99 CAD or Free with Kobo Plus

"The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool.' What we're saying whenever we say is a theme this book illumines for anyone attentive." — Hugh Kenner, Johns Hopkins University"In this bold and
... Read more
Your Brain's Politics

How the Science of Mind Explains the Political Divide

by George Lakoff ...

Series Book 59 - Societas
At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the ... Read more

$12.09 CAD or Free with Kobo Plus

At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the
... Read more
The Little Blue Book

The Essential Guide to Thinking and Talking Democratic

by George Lakoff, Elisabeth Wehling ...

The indispensable handbook for DemocratsVoters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the ... Read more

$16.99 CAD

The indispensable handbook for DemocratsVoters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the
... Read more
Thinking Points: Communicating Our American Values and Vision

A Progressive's Handbook

by George Lakoff ...

Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:* What is the progressive vision of America;* Why progressive values are America's values;* How frames are necessary to serve the truth;* Why ... Read more

$17.59 CAD

Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:* What is the progressive vision of America;* Why progressive values are America's values;* How frames are necessary to serve the truth;* Why
... Read more

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The Neural Mind

Metaphors We Live By

Women, Fire, and Dangerous Things

Moral Politics

The ALL NEW Don't Think of an Elephant!

Don't Think of an Elephant

The Political Mind

Whose Freedom?

More than Cool Reason

Your Brain's Politics

The Little Blue Book

Thinking Points: Communicating Our American Values and Vision

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