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Creating Blockbusters!

How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books

by Gene Del Vecchio ...

"At once insightful, educational, scientific, and interesting, Gene outlines clear, succinct principles backed by tons of research and great storytelling about the science and art of creating blockbuster, franchise-type movies for kids of all ages."-Danny Kaye, executive vice president of research and technology strategy at 20th Century Fox"Creating Blockbusters! is a blockbuster in itself in ... Read more

$17.99 CAD or Free with Kobo Plus

"At once insightful, educational, scientific, and interesting, Gene outlines clear, succinct principles backed by tons of research and great storytelling about the science and art of creating blockbuster, franchise-type movies for kids of all ages."-Danny Kaye, executive vice president of research and technology strategy at 20th Century Fox"Creating Blockbusters! is a blockbuster in itself in
... Read more
The Blockbuster Toy

How to Invent the Next BIG Thing

by Gene Del Vecchio ...

By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status:the toy's unique satisfaction of childrenï¿½s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or ... Read more

$17.99 CAD or Free with Kobo Plus

By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status:the toy's unique satisfaction of childrenï¿½s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or
... Read more
Creating Ever-Cool

A Marketer's Guide to a Kid's Heart

by Gene Del Vecchio ...

WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY"Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel ToysBy its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain ... Read more

$17.99 CAD or Free with Kobo Plus

WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY"Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel ToysBy its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain
... Read more

It Will Shock You How Much It Never Happened

An Essay from Eating the Dinosaur

by Chuck Klosterman ...

Series series Chuck Klosterman on Media and Culture
Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising. ... Read more

$0.99 CAD

Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising.
... Read more
Writing Screenplays That Sell

The Complete Guide to Turning Story Concepts into Movie and Television Deals

by Michael Hauge ...

Required reading for all screenwriters, t he most complete guide available on the art, craft, and business of screenwriting for movies and television."No one is better than Michael Hauge at finding what is most authentic in every moment of a story." —Will Smith, actorFor more than twenty years, Writing Screenplays That Sell has been hailed as the most complete guide available on the art, craft, ... Read more

$25.59 CAD or Free with Kobo Plus

Required reading for all screenwriters, t he most complete guide available on the art, craft, and business of screenwriting for movies and television."No one is better than Michael Hauge at finding what is most authentic in every moment of a story." —Will Smith, actorFor more than twenty years, Writing Screenplays That Sell has been hailed as the most complete guide available on the art, craft,
... Read more
POP!

Create the Perfect Pitch, Title, and Tagline for Anything

by Sam Horn ...

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! ... Read more

Was $13.99 CAD Now $10.99 CAD

Also available as: Audiobook

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP!
... Read more

Also available as: Audiobook
The Best Story Wins

How to Leverage Hollywood Storytelling in Business & Beyond

by Matthew Luhn ...

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his ... Read more

$11.99 CAD or Free with Kobo Plus

Also available as: Audiobook

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his
... Read more

Also available as: Audiobook
Selling Your Story in 60 Seconds

The Guaranteed Way to Get Your Screenplay or Novel Read

by Michael Hauge ...

From the author of "Screenplays That Sell" comes his newest book that reveals a one-minute technique for getting one's screenplay or novel read by the major powers of Hollywood. ... Read more

$23.99 CAD

From the author of "Screenplays That Sell" comes his newest book that reveals a one-minute technique for getting one's screenplay or novel read by the major powers of Hollywood.
... Read more
Now Write! Screenwriting

Screenwriting Exercises from Today's Best Writers and Teachers

by Sherry Ellis, Laurie Lamson ...

An essential handbook featuring never-before-published writing exercises from the acclaimed screenwriters of Raging Bull, Ali, Terminator 2, Fame, Groundhog Day, Cape Fear, "Lost", "True Blood", "The Shield", and many other hit films and television shows.Now Write! Screenwriting-the latest addition to the Now Write! writing guide series-brings together the acclaimed screenwriters of films like the ... Read more

Was $14.99 CAD Now $7.99 CAD

An essential handbook featuring never-before-published writing exercises from the acclaimed screenwriters of Raging Bull, Ali, Terminator 2, Fame, Groundhog Day, Cape Fear, "Lost", "True Blood", "The Shield", and many other hit films and television shows.Now Write! Screenwriting-the latest addition to the Now Write! writing guide series-brings together the acclaimed screenwriters of films like the
... Read more
Inside the Room

Writing Television with the Pros at UCLA Extension Writers' Program

by Linda Venis ...

What does it take to go from being a fan to professional television writer? For the first time outside of the UCLA Extension Writers' Programme classrooms, TV writers whose many produced credits include The Simpsons, House M.D., and Pretty Little Liars take aspiring writers through the process of writing their first spec script for an on-air series, creating one-hour drama and sitcom pilots that ... Read more

$16.99 CAD

What does it take to go from being a fan to professional television writer? For the first time outside of the UCLA Extension Writers' Programme classrooms, TV writers whose many produced credits include The Simpsons, House M.D., and Pretty Little Liars take aspiring writers through the process of writing their first spec script for an on-air series, creating one-hour drama and sitcom pilots that
... Read more
Infinite Words

A Comprehensive Guide to Writing and Publishing

by Zane ...

New York Times bestselling author Zane shares the crucial lessons she’s learned over the years about successful book publishing, filmmaking, and TV production.Drawing on decades of experience as a mega-bestselling novelist, successful publisher, and executive producer of two TV shows, Zane offers practical advice on writing and publishing to aspiring writers across all media, including books, TV, ... Read more

$13.99 CAD

New York Times bestselling author Zane shares the crucial lessons she’s learned over the years about successful book publishing, filmmaking, and TV production.Drawing on decades of experience as a mega-bestselling novelist, successful publisher, and executive producer of two TV shows, Zane offers practical advice on writing and publishing to aspiring writers across all media, including books, TV,
... Read more
Breakfast with Sharks

A Screenwriter's Guide to Getting the Meeting, Nailing the Pitch, Signing the Deal, and Navigating the Murky Waters of Hollywood

by Michael Lent ...

What They Didn’t Teach You in Your Screenwriting CourseScreenwriters, listen up! Breakfast with Sharks is not a book about the craft of screenwriting. This is a book about the business of managing your screenwriting career, from advice on choosing an agent to tips on juggling three deal-making breakfasts a day. Prescriptive and useful, Breakfast with Sharks is a real guide to navigating the murky ... Read more

$6.99 CAD

What They Didn’t Teach You in Your Screenwriting CourseScreenwriters, listen up! Breakfast with Sharks is not a book about the craft of screenwriting. This is a book about the business of managing your screenwriting career, from advice on choosing an agent to tips on juggling three deal-making breakfasts a day. Prescriptive and useful, Breakfast with Sharks is a real guide to navigating the murky
... Read more

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Recommended For You

“gene del vecchio”

Creating Blockbusters!

The Blockbuster Toy

Creating Ever-Cool

People who read these also enjoyed

It Will Shock You How Much It Never Happened

Writing Screenplays That Sell

POP!

The Best Story Wins

Selling Your Story in 60 Seconds

Now Write! Screenwriting

Inside the Room

Infinite Words

Breakfast with Sharks

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