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Showing 1 - 12 of 12 results for “frank go”
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  • Frameworks for Market Strategy

    European Edition

    by Noel Capon, Frank Go ...
    Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business.To understand how marketing fits into the broader challenge of managing a business, Capon and Go address ... Read more

    $242.99 CAD

  • International Place Branding Yearbook 2011

    Managing Reputational Risk

    by Frank M. Go, Robert Govers ...
    Series series Business and Management (R0)
    The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. ... Read more

    $48.99 CAD

  • Global Innovation and Entrepreneurship

    Challenges and Experiences from East and West

    Edited by Stephen E. Little, Frank M. Go, Teresa Shuk-Ching Poon ...
    Series series Business and Management (R0)
    Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an emerging multi-polar world in which Europe and Asia are seen as major actors, the book explores their relations which are becoming ... Read more

    $167.99 CAD

  • Heritage Tourism Destinations

    Preservation, Communication and Development

    Edited by Maria Alvarez, Atila Yüksel, Frank Go ...
    Heritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles. Beginning with an overview of ... Read more

    $155.99 CAD

  • Restaurant Chains in China

    The Dilemma of Standardisation versus Authenticity

    by Guojun Zeng, Henk J. de Vries, Frank M. Go ...
    Series series Business and Management (R0)
    This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly ... Read more

    $115.99 CAD

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  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    by Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Read more

    $26.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Consumer-Citizens of China

    The Role of Foreign Brands in the Imagined Future China

    by Kelly Tian, Lily Dong ...
    Series series Routledge Contemporary China Series
    A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project.This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously ... Read more

    Free

  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    by Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Read more

    $36.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Elite China

    Luxury Consumer Behavior in China

    by Pierre Xiao Lu ...
    A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to ... Read more

    $21.99 CAD

  • Strategy Maps

    Converting Intangible Assets into Tangible Outcomes

    by Robert S. Kaplan, David P. Norton ...
    More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management ... Read more

    $47.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Design and Ethics

    Reflections on Practice

    Edited by Emma Felton, Oksana Zelenko, Suzi Vaughan ...
    The value of design for contributing to environmental solutions and a sustainable future is increasingly recognised. It spans many spheres of everyday life, and the ethical dimension of design practice that considers environmental, social and economic sustainability is compelling.Approaches to design recognise design as a practice that can transform human experience and understanding, expanding ... Read more

    $85.99 CAD

  • The Balanced Scorecard

    Translating Strategy into Action

    by Robert S. Kaplan, David P. Norton ...
    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Read more

    $47.99 CAD or Free with Kobo Plus