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Showing 1 - 12 of 12 results for “frank biocca”
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  • Immersed in Media

    Telepresence Theory, Measurement & Technology

    Edited by Matthew Lombard, Frank Biocca, Jonathan Freeman, Wijnand IJsselsteijn, Rachel J. Schaevitz ...
    Series series Computer Science (R0)
    Highlights key research currently being undertaken within the field of telepresence, providing the most detailed account of the field to date, advancing our understanding of a fundamental property of all media - the illusion of presence; the sense of “being there” inside a virtual environment, with actual or virtual others. This collection has been put together by leading international scholars ... Read more

    $115.99 CAD

  • Television and Political Advertising

    Volume Ii: Signs, Codes, and Images

    Edited by Frank Biocca ...
    Series series Routledge Communication Series
    This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in ... Read more

    $109.99 CAD

  • Television and Political Advertising

    Volume I: Psychological Processes

    Edited by Frank Biocca ...
    Series series Routledge Communication Series
    This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the ... Read more

    $109.99 CAD

  • Communication in the Age of Virtual Reality

    Edited by Frank Biocca, Mark R. Levy ...
    Series series Routledge Communication Series
    This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered an expert team of engineers, social scientists, and cultural theorists for the first extensive treatment of human communication in this exciting medium.The first part introduces the reader to VR's state ... Read more

    $152.99 CAD

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  • Artificial Intelligence

    What Everyone Needs to Know®

    by Jerry Kaplan ...
    Series series What Everyone Needs To Know®
    Over the coming decades, Artificial Intelligence will profoundly impact the way we live, work, wage war, play, seek a mate, educate our young, and care for our elderly. It is likely to greatly increase our aggregate wealth, but it will also upend our labor markets, reshuffle our social order, and strain our private and public institutions. Eventually it may alter how we see our place in the ... Read more

    $9.59 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Language at the Speed of Sight

    How We Read, Why So Many Can't, and What Can Be Done About It

    by Mark Seidenberg ...
    In this "important, alarming" (New York Times) book, see why so many American students are falling behind in their reading skills while others around the world excel.The way we teach reading is not working, and it cannot continue. We have largely abandoned phonics-based reading instruction, despite research that supports its importance for word recognition. Rather than treating Black English as a ... Read more

    $21.99 CAD

  • No Sense of Place

    The Impact of Electronic Media on Social Behavior

    by Joshua Meyrowitz ...
    How have changes in media affected our everyday experience, behavior, and sense of identity? Such questions have generated endless arguments and speculations, but no thinker has addressed the issue with such force and originality as Joshua Meyrowitz in No Sense of Place. Advancing a daring and sophisticated theory, Meyrowitz shows how television and other electronic media have created new social ... Read more

    $24.99 CAD

  • Case Study Research and Applications

    Design and Methods

    by Robert K. Yin ...
    Winner of the 2019 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA)Recognized as one of the most cited methodology books in the social sciences, the Sixth Edition of Robert K. Yin′s bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case ... Read more

    $87.99 CAD

  • Moral Machines

    Teaching Robots Right from Wrong

    by Wendell Wallach, Colin Allen ...
    Computers are already approving financial transactions, controlling electrical supplies, and driving trains. Soon, service robots will be taking care of the elderly in their homes, and military robots will have their own targeting and firing protocols. Colin Allen and Wendell Wallach argue that as robots take on more and more responsibility, they must be programmed with moral decision-making ... Read more

    $26.99 CAD

  • The Arrow Impossibility Theorem

    by Eric Maskin, Amartya Sen ...
    Series series Kenneth J. Arrow Lecture Series
    Kenneth J. Arrow's pathbreaking "impossibility theorem" was a watershed innovation in the history of welfare economics, voting theory, and collective choice, demonstrating that there is no voting rule that satisfies the four desirable axioms of decisiveness, consensus, nondictatorship, and independence.In this book Eric Maskin and Amartya Sen explore the implications of Arrow's theorem. Sen ... Read more

    $25.99 CAD

  • Robot Ethics 2.0

    From Autonomous Cars to Artificial Intelligence

    Edited by Patrick Lin, Keith Abney, Ryan Jenkins ...
    The robot population is rising on Earth and other planets. (Mars is inhabited entirely by robots.) As robots slip into more domains of human life--from the operating room to the bedroom--they take on our morally important tasks and decisions, as well as create new risks from psychological to physical. This makes it all the more urgent to study their ethical, legal, and policy impacts. To help the ... Read more

    $26.99 CAD

  • Informal Logic

    A Pragmatic Approach

    by Douglas Walton ...
    Second edition of the introductory guidebook to the basic principles of constructing sound arguments and criticising bad ones. Non-technical in approach, it is based on 186 examples, which Douglas Walton, a leading authority in the field of informal logic, discusses and evaluates in clear, illustrative detail. Walton explains how errors, fallacies, and other key failures of argument occur. He ... Read more

    $37.99 CAD