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“frania hall8”

Showing 1 - 12 of 12 results for “frania hall8”
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  • Managing Digital Innovation in Publishing

    Collaborations and Para-Organisations for Creative Change

    by Frania Hall ...
    Reflecting proactively on a growing industry 'dilemma', this book explores how publishing businesses can and do successfully experiment and innovate in digital publishing through collaboration.Many sectors of publishing are still structured around print production, with digital innovation in the consumer arena generally focused on different book formats, such e-books and audiobooks, rather than on ... Read more

    $42.99 CAD

  • The Business of Digital Publishing

    An Introduction to the Digital Book and Journal Industries

    by Frania Hall ...
    Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today.Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and ... Read more

    $78.99 CAD

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  • Facebook Marketing

    An Hour a Day

    by Chris Treadaway, Mari Smith ...
    The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, ... Read more

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  • The Art of Digital Marketing

    The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

    by Ian Dodson ...
    The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital ... Read more

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  • E-Mail Marketing For Dummies

    by John Arnold ...
    Updated to reflect the hottest new trends, technologies, and strategies!Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re ... Read more

    $19.99 CAD

  • Digital Marketing

    by Dave Chaffey, Fiona Ellis-Chadwick ...
    Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their ... Read more

    $57.99 CAD

  • Interop

    The Promise and Perils of Highly Interconnected Systems

    by John Palfrey, Urs Gasser ...
    In Interop, technology experts John Palfrey and Urs Gasser explore the immense importance of interoperability -- the standardization and integration of technology -- and show how this simple principle will hold the key to our success in the coming decades and beyond.The practice of standardization has been facilitating innovation and economic growth for centuries. The standardization of the ... Read more

    $25.99 CAD

  • Writing for the Web: Teach Yourself

    by Robert Ashton, Jessica Juby ...
    Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly.Whether you're a rising star in the corporate world or a silver surfer, to make an impactonline you have to be able to write clearly, convincingly and in a way that emphasisesyour character too. Best-selling business author ... Read more

    $11.99 CAD

  • e-Marketing

    Applications of Information Technology and the Internet within Marketing

    by Cor Molenaar ...
    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.In this brand new textbook, Cor Molenaar summarizes classic concepts and current ... Read more

    $150.99 CAD

  • Profit from Mobile Social Media Revolution

    Learn how to Engage Social Media and Triple Your Profits

    by Laura Maya ...
    Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology, mobile devices and social networking will merge to become an even more powerful force that will grow into the biggest commercial platform for many years to come. Many corporations have ... Read more

    $4.22 CAD or Free with Kobo Plus

  • The Digital Marketing Handbook

    Deliver Powerful Digital Campaigns

    by Simon Kingsnorth ...
    Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it ... Read more

    $43.99 CAD

  • Digital marketing like a PRO - completely revised edition

    Prepare. Run. Optimize.

    by Clo Willaerts ...
    How do you translate your business objectives into a digital marketing strategy?What are today's best practices for content marketing, email marketing, social media and online advertising?What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?Digital Marketing like a PRO is an easy to follow, step-by-step ... Read more

    $34.69 CAD