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Includes eBooks

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Sales Training: The art of selling to intelligent people

by Adriaan Brits, Francesca Stregapede ...

How will this book benefit you?Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some truly amazing sales people, who go the extra mile to collect their customers at the airport, entertain them at restaurants, tell funny ... Read more

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How will this book benefit you?Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some truly amazing sales people, who go the extra mile to collect their customers at the airport, entertain them at restaurants, tell funny
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Perfect Phrases for Customer Service, Second Edition

by Robert Bacal ...

Series series Perfect Phrases Series
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Read more

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THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need
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How to Turn Instagram Into a Money Making Machine: The Ultimate Guide for Small Business Owners

by Kristin Jerome ...

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new ... Read more

$1.76 CAD or Free with Kobo Plus

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new
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Wine Positioning

A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

by Pierre Mora ...

Series series Business and Management (R0)
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a ... Read more

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This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a
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Street Team Smarts

An Author's Guide to Building and Running a Successful Street Team

by Sara Humphreys ...

Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! ... Read more

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Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you!
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The New Influencing Toolkit

Capabilities for Communicating with Influence

by T. Baker ...

Series series Business and Management (R0)
Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating. ... Read more

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Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating.
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PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]

by Kerwin Mathew ...

DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students ... Read more

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DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students
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Public Relations

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by Barbara DeSanto, Danny Moss ...

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

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Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and
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The End of the Performance Review

A New Approach to Appraising Employee Performance

by T. Baker ...

Series series Business and Management (R0)
A thoroughly tested, distinctive alternative to the appraisal process that draws on well-established principles of organizational behavior. Based around Tim Baker's '5 Conversations' approach, and with a timely focus on fostering innovation, this book is practical and easy to use – featuring case studies, interviews and useful templates. ... Read more

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A thoroughly tested, distinctive alternative to the appraisal process that draws on well-established principles of organizational behavior. Based around Tim Baker's '5 Conversations' approach, and with a timely focus on fostering innovation, this book is practical and easy to use – featuring case studies, interviews and useful templates.
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Intercultural Readiness

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Series series Business and Management (R0)
Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. ... Read more

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Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty.
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42 Rules of Social Media for Small Business

by Jennifer L. Jacobson, Editor: Laura Lowell ...

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From ... Read more

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42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From
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ICTs and Development

A Study of Telecentres in Rural India

by M. Mukerji ...

Series series Business and Management (R0)
Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India. ... Read more

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Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India.
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Sales Training: The art of selling to intelligent people

People who read this also enjoyed

Perfect Phrases for Customer Service, Second Edition

How to Turn Instagram Into a Money Making Machine: The Ultimate Guide for Small Business Owners

Wine Positioning

Street Team Smarts

The New Influencing Toolkit

PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]

Public Relations

The End of the Performance Review

Intercultural Readiness

42 Rules of Social Media for Small Business

ICTs and Development

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Shopping Cart

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Your Shopping Cart is empty

Available:

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“francesca stregapede”

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