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What If Leonardo da Vinci Had a Smartphone?

by Esam Aljamali, Esam Jamali ...

Leonardo da Vinci, the quintessential Renaissance man, was an unparalleled genius known for his contributions to art, science, and technology. Living in the 15th and early 16th centuries, da Vinci's mind transcended the boundaries of what was known, challenging the very essence of human potential. His proficiency spanned a multitude of disciplines, including anatomy, engineering, mathematics, and ... Read more

$0.99 CAD

Leonardo da Vinci, the quintessential Renaissance man, was an unparalleled genius known for his contributions to art, science, and technology. Living in the 15th and early 16th centuries, da Vinci's mind transcended the boundaries of what was known, challenging the very essence of human potential. His proficiency spanned a multitude of disciplines, including anatomy, engineering, mathematics, and
... Read more

Design Driven Innovation

Changing the Rules of Competition by Radically Innovating What Things Mean

by Roberto Verganti ...

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not ... Read more

$39.99 CAD or Free with Kobo Plus

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not
... Read more
Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow's Consumers

by Raja Rajamannar ...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in ... Read more

$19.99 CAD

Also available as: Audiobook

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in
... Read more

Also available as: Audiobook
The Four Lenses of Innovation

A Power Tool for Creative Thinking

by Rowan Gibson ...

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation ... Read more

$27.99 CAD

Also available as: Audiobook

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation
... Read more

Also available as: Audiobook
You Can't Win a Fight with Your Client

& 49 Other Rules for Providing Great Service

by Tom Markert ...

In this follow-up to You Can't Win a Fight with Your Boss, Tom Markert returns to provide clever, timeless advice on how to offer exceptional service. The most important rule? You can't win a fight with your client!As American companies large and small have shifted their focus from manufacturing to providing services, keeping clients satisfied has become critical to the survival of every business. ... Read more

$12.99 CAD

In this follow-up to You Can't Win a Fight with Your Boss, Tom Markert returns to provide clever, timeless advice on how to offer exceptional service. The most important rule? You can't win a fight with your client!As American companies large and small have shifted their focus from manufacturing to providing services, keeping clients satisfied has become critical to the survival of every business.
... Read more
The Design Studio Method

Creative Problem Solving with UX Sketching

by Brian Sullivan ...

The struggle with balancing creative products that are innovative, technically feasible, and financially sound is one designers and web professionals go through every day. The Design Studio Method is a creative problem solving process that allows you to quickly generate ideas, evaluate them, and reach consensus, achieving that balancing act. Brian Sullivan’s The Design Studio Method gives answers ... Read more

$84.99 CAD

The struggle with balancing creative products that are innovative, technically feasible, and financially sound is one designers and web professionals go through every day. The Design Studio Method is a creative problem solving process that allows you to quickly generate ideas, evaluate them, and reach consensus, achieving that balancing act. Brian Sullivan’s The Design Studio Method gives answers
... Read more
Platform Thinking

Read the past. Write the future.

by Daniel Trabucchi, Tommaso Buganza ...

What does platform thinking mean? It is the ability to put platform-based mechanisms at the core of digital business transformations in business.Digital platforms like Uber, Spotify, Airbnb, Booking.com, and many others completely re-shaped the daily life of millions of users. However, many innovation leaders struggle to conceive the significance of their impact. Platform-based business models are ... Read more

$18.99 CAD

What does platform thinking mean? It is the ability to put platform-based mechanisms at the core of digital business transformations in business.Digital platforms like Uber, Spotify, Airbnb, Booking.com, and many others completely re-shaped the daily life of millions of users. However, many innovation leaders struggle to conceive the significance of their impact. Platform-based business models are
... Read more
The Art of Product Design

Changing How Things Get Made

by Hardi Meybaum ...

Embrace Open Engineering and accelerate the design and manufacturing processesProduct development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, ... Read more

$23.99 CAD

Also available as: Audiobook

Embrace Open Engineering and accelerate the design and manufacturing processesProduct development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales,
... Read more

Also available as: Audiobook
Redefining Retail

10 Guiding Principles for a Post-Digital World

by Philip Kotler, Giuseppe Stigliano ...

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for ... Read more

$19.99 CAD

Also available as: Audiobook

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for
... Read more

Also available as: Audiobook
Big-Bang Disruption

by Larry Downes, Paul F. Nunes ...

In recent years a new-disquieting-form of disruptive innovation has emerged, one that beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of big bang” disruption can devastate entire product lines virtually overnight. Look at the effect that free navigation apps, preloaded on smartphones, had on the market for devices made by ... Read more

$10.99 CAD or Free with Kobo Plus

In recent years a new-disquieting-form of disruptive innovation has emerged, one that beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of big bang” disruption can devastate entire product lines virtually overnight. Look at the effect that free navigation apps, preloaded on smartphones, had on the market for devices made by
... Read more
Innovative Minds

by Mayel Gharanei ...

Innovative MindsCreativity and innovation are some of the most desirable traits in any profession. As the workforce is increasingly becoming more competitive, learning and adopting great innovators' traits will greatly benefit personal and professional lives. Serial innovators have developed the skills to generate innovative ideas in different sectors. Analysis of their habits, traits, and ... Read more

$2.99 CAD or Free with Kobo Plus

Innovative MindsCreativity and innovation are some of the most desirable traits in any profession. As the workforce is increasingly becoming more competitive, learning and adopting great innovators' traits will greatly benefit personal and professional lives. Serial innovators have developed the skills to generate innovative ideas in different sectors. Analysis of their habits, traits, and
... Read more
Transformative Strategic Thinking

The Art of Disciplined Business Creativity

by Michele Simoni, Eva Panetti, Marco Ferretti ...

In an era marked by rapid innovation and disruptive technologies like AI, unforeseen global challenges like the recent pandemic, and pressing sustainability challenges, businesses' survival and success hinge on their ability to transform continuously.The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today's market isn't just about innovative ... Read more

$19.99 CAD

In an era marked by rapid innovation and disruptive technologies like AI, unforeseen global challenges like the recent pandemic, and pressing sustainability challenges, businesses' survival and success hinge on their ability to transform continuously.The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today's market isn't just about innovative
... Read more

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What If Leonardo da Vinci Had a Smartphone?

People who read this also enjoyed

Design Driven Innovation

Quantum Marketing

The Four Lenses of Innovation

You Can't Win a Fight with Your Client

The Design Studio Method

Platform Thinking

The Art of Product Design

Redefining Retail

Big-Bang Disruption

Innovative Minds

Transformative Strategic Thinking

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