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Showing 1 - 12 of 12 results for “erik kostelijk”
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  • Brand Positioning

    Connecting Marketing Strategy and Communications

    by Erik Kostelijk, Karel Jan Alsem ...
    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools ... Read more

    $85.99 CAD

  • The Influence of Values on Consumer Behaviour

    The value compass

    by Erik Kostelijk ...
    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the ... Read more

    $104.99 CAD

  • Marketing Analytics

    Statistical Tools for Marketing and Consumer Behavior Using SPSS

    by José Marcos Carvalho de Mesquita, Erik Kostelijk ...
    Series series Mastering Business Analytics
    Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis.Each chapter contains a brief ... Read more

    $77.99 CAD

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  • The Field Guide to Understanding 'Human Error'

    by Sidney Dekker ...
    When faced with a ’human error’ problem, you may be tempted to ask 'Why didn’t these people watch out better?' Or, 'How can I get my people more engaged in safety?' You might think you can solve your safety problems by telling your people to be more careful, by reprimanding the miscreants, by issuing a new rule or procedure and demanding compliance. These are all expressions of 'The Bad Apple ... Read more

    $88.99 CAD

  • Dignity at Work

    Eliminate Bullying and Create and a Positive Working Environment

    by Pauline Rennie Peyton ...
    Bullying in the workplace is now a recognised problem, and a cause for major concern. Victims stand to lose their self-esteem, their health and even their careers. Organisations that do not endeavour to put an end to this behaviour lose productivity, profits and their good reputations.Dignity at Work is derived from the author's many years of experience working with organisations of all sizes and ... Read more

    $60.99 CAD

  • The Psychoanalysis of Career Choice, Job Performance, and Satisfaction

    How to Flourish in the Workplace

    by Paul Marcus ...
    Freud said that "love and work" are the central therapeutic goals of psychoanalysis; the twin pillars for a sound mind and for living the "good life." While psychoanalysis has masterfully contributed to understanding the experience of love, it has only made a modest contribution to understanding the psychology of work. This book is the first to explore fully the psychoanalysis of work, analysing ... Read more

    $81.99 CAD

  • The Golden Apple: Changing the Structure of Civilization - Volume 1

    by Edgar J. Ridley ...
    In the 21st century, we are still fighting battles over ancient religions and racism – which is really a battle over symbol systems. Elimination of symbolic behavior will end cultism and superstition a/k/a symbolism and mythology. This book shows us how superstition has affected the behavior of human beings as they mythologized one another, it becomes easy to see why the end of symbolism must be ... Read more

    $3.99 CAD or Free with Kobo Plus

  • Employee Recruitment, Selection, and Assessment

    Contemporary Issues for Theory and Practice

    Edited by Ioannis Nikolaou, Janneke K. Oostrom ...
    Series series Current Issues in Work and Organizational Psychology
    Personnel selection is changing. Whilst traditional face-to-face interviews are still common, the range of assessment processes that inform the selection of candidates is increasingly diverse, taking advantage not only of new technologies, but also using new methods and strategies, such as assessment centres and personality testing. This new collection looks at the most important contemporary ... Read more

    $98.99 CAD

  • Technology and Power

    by David Kipnis ...
    Series series Economics and Finance (R0)
    There is a dark side to human nature that is nurtured by the control of power. In an earlier book, The Powerholders, I I described several psychological principles that appear to govern the behavior of people who control and use social power. In particular, I examined how the successful use of power transformed, for the worse, the values and behavior of the influencing agent. My interest in the ... Read more

    $64.99 CAD

  • Beyond Threat

    by Nelisha Wickremasinghe ...
    Most workplace problems are caused by over-exposure to real/imagined threat. This activates the 'threat brain'. When combined with our 'drive brain', we fall into destructive loops of compulsive behaviour. This book explains the Trimotive Brain and shows how to identify these emotions and regulate them by being more aware of unconscious motivation. ... Read more

    $24.14 CAD or Free with Kobo Plus

  • Multiple Commitments in the Workplace

    An Integrative Approach

    by Aaron Cohen ...
    Series series Applied Psychology Series
    The growing interest in multiple commitments among researchers and practitioners is evinced by the greater attention in the literature to the broader concept of work commitment. This includes specific objects of commitment, such as organization, work group, occupation, the union, and one's job. In the last several years a sizable body of research has accumulated on the multidimensional approach to ... Read more

    $119.99 CAD

  • Psychoanalyzing the Politics of the New Brain Sciences

    by Robert Samuels ...
    Series series Behavioral Science and Psychology (R0)
    This book argues that neuroscience, evolutionary psychology, and behavioral economics often function as a political ideology masquerading as a new science. In looking at works by Antonio Damasio, Steven Pinker, Richard Thaler, Cas Sunstein, and John Tooby, Robert Samuels undertakes a close reading of the new brain sciences, and by turning to the works of Freud and Lacan, offers a counter-discourse ... Read more

    $77.99 CAD