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Brand Leadership

Building Assets In an Information Economy

by Erich Joachimsthaler, David A. Aaker ...

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This ... Read more

$21.99 CAD

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This
... Read more
The Interaction Field

The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society

by Erich Joachimsthaler ...

Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, ... Read more

$22.99 CAD

Also available as: Audiobook

Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale,
... Read more

Also available as: Audiobook
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Audiobook

The Interaction Field

The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society

by Erich Joachimsthaler ...

Narrated by Jason Culp ...

Unabridged

7 hours 54 min

Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, ... Read more

$32.99 CAD

Also available as: eBook

Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale,
... Read more

Also available as: eBook

Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

Edited by Alice M. Tybout, Tim Calkins ...

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, ... Read more

$27.99 CAD

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts,
... Read more
Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by David A. Aaker ...

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, ... Read more

$29.99 CAD

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove,
... Read more
What the Most Successful People Do Before Breakfast

A Short Guide to Making Over Your Mornings--and Life (A Penguin Special from Portfolio)

by Laura Vanderkam ...

Mornings are a madcap time for many of us. We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the ... Read more

$2.99 CAD

Mornings are a madcap time for many of us. We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the
... Read more
Ten Types of Innovation

The Discipline of Building Breakthroughs

by Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn ...

Innovation principles to bring about meaningful and sustainable growth in your organizationUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of ... Read more

$28.99 CAD

Innovation principles to bring about meaningful and sustainable growth in your organizationUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of
... Read more
Creating Magic

10 Common Sense Leadership Strategies from a Life at Disney

by Lee Cockerell ...

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® ... Read more

$14.99 CAD

Also available as: Audiobook

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World®
... Read more

Also available as: Audiobook
Understanding Michael Porter

The Essential Guide to Competition and Strategy

by Joan Magretta ...

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Read more

$36.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight,
... Read more

Also available as: Audiobook
The Ten Faces of Innovation

IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

by Tom Kelley, Jonathan Littman ...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill ... Read more

$20.99 CAD

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill
... Read more
ZAG

The #1 Strategy of High-Performance Brands

by Marty Neumeier ...

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today ... Read more

$31.99 CAD

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today
... Read more
The Ultimate Guide to Network Marketing

37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth

Edited by Joe Rubino ...

Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning ... Read more

$18.99 CAD

Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning
... Read more

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Brand Leadership

The Interaction Field

The Interaction Field

People who read these also enjoyed

Kellogg on Branding

Brand Portfolio Strategy

What the Most Successful People Do Before Breakfast

Ten Types of Innovation

Creating Magic

Understanding Michael Porter

The Ten Faces of Innovation

ZAG

The Ultimate Guide to Network Marketing

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