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  • Artificial Intelligence along the Customer Journey

    A Customer Experience Perspective

    by Ada Maria Barone, Emanuela Stagno ...
    Series series Business and Management (R0)
    The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI ... Read more

    $57.99 CAD