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Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic

Masters of Copywriting

by Dr. Robert C. Worstell ...

Series series Masters of Copywriting
There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously.At one point he wrote up just how he did it. And never wrote about that subject ever again ... Read more

$11.99 CAD or Free with Kobo Plus

There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously.At one point he wrote up just how he did it. And never wrote about that subject ever again
... Read more
In Pursuit of Moral Political Leadership

by Dr. Marc A. Clauson, Dr. Stanley Schwartz, Dr. Thomas S. Mach, Dr. Kyung-hwa Kim, Dr. Patrick Oliver, Dr. Robert J. Clark, Dr. Emma Blakemore, Dr. Emily K. Ferkaluk ...

This book examines political leadership utilizing a worldview centered on the Bible. There are eleven substantive case study chapters that cover a wide swath of famous political leaders across multiple centuries and in several different national contexts within systems that diverge widely. In Pursuit of Moral Political Leadership sets the objective of investigating moral leadership knowing that ... Read more

$136.99 CAD

This book examines political leadership utilizing a worldview centered on the Bible. There are eleven substantive case study chapters that cover a wide swath of famous political leaders across multiple centuries and in several different national contexts within systems that diverge widely. In Pursuit of Moral Political Leadership sets the objective of investigating moral leadership knowing that
... Read more
Creating Experience Value in Tourism

by Professor Levent Altinay, Lidia Andrades Caldito, Peter Björk, Prakash Chathoth, Tove I. Dahl, Frederic Dimanche, Tor Korneliussen, Vincent Magnini, Line Mathisen, Lena Mossberg, Bruce Prideaux, Haywantee Ramkissoon, M. Joseph Sirgy, Xiaojuan Yu, Dr Eric Chan, Dr Dong-Jin Lee, Dr Grace B Yu, Dr Monica Hanefors, Ann Heidi Hansen, Dr Robert Harrington, Dr Fevzi Okumus, Kay Roach, Professor Zvi Schwartz, Dr Gerardo R Ungson, Young-Sook Lee ...

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. ... Read more

$73.99 CAD

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.
... Read more
Research on Schools, Neighborhoods and Communities

Toward Civic Responsibility

by Angela E. Arzubiaga, Miguel Ceja, Anna K. Chmielewski, Davido Dupree, Jacquelyn Duran, Evellyn Elizondo, Ingrid Gould Ellen, Suzanne Fegley, George Galster, Olivia Golden, Courtney Grzesikowski0, Kris D. Gutierrez1, Larry V. Hedges2, Kathryn Hill3, Mark Hogrebe4, Nathan Jones5, John Logan6, Jill McNew-Birren7, Jerome E. Morris8, Sheri Notaro9, Deirdre Oakley0, Katherine O'Regan1, Stephen W. Raudenbush2, Douglas Ready3, sean f. reardon4, Allison Roda5, Robert J. Sampson6, Amy Ellen Schwartz7, Margaret Beale Spencer8, Leanna Stiefel9, Brian Tinsley0, Anne Velasco1, Miya Tamiko Warner2, Amy Stuart Wells3, Terrenda White4, Brian Williams5, Gail Wolfe6, John T. Yun7, William F. Tate IV9, Walter Allen0, Dr. Shirley Brice Heath1, Carol D. Lee2, Henry M. Levin, Ph.D.3, Roslyn Arlin Mickelson4, Michael A. Olivas5, Ronald Walters6 ...

Research on Schools, Neighborhoods, and Communities: Toward Civic Responsibility focuses on research and theoretical developments related to the role of geography in education, human development, and health. William F. Tate IV, the Edward Mallinckrodt Distinguished University Professor in Arts & Sciences at Washington University in St. Louis and former President of the American Educational ... Read more

$126.99 CAD

Research on Schools, Neighborhoods, and Communities: Toward Civic Responsibility focuses on research and theoretical developments related to the role of geography in education, human development, and health. William F. Tate IV, the Edward Mallinckrodt Distinguished University Professor in Arts & Sciences at Washington University in St. Louis and former President of the American Educational
... Read more
Achieving sustainable cultivation of sorghum Volume 1

Genetics, breeding and production techniques

by Dr Tesfaye Tesso, Dr Dereje D. Gobena, Dr Dechassa O. Duressa, Dr Kraig Roozeboom, Dr Krishna Jagadish, Dr R. Perumal, Dr Desalegn D. Serba, Dr Dilooshi Weerasooriya, Dr Clint W. Magill, Dr Gary C. Peterson, Dr Jeff Dahlberg, Dr Louis K. Prom, Dr Elfadil M. Bashir, Dr Chris Little, Dr John Burke, Willmar L. Leiser, H. Frederick Weltzien-Rattunde, Dr Eva Weltzien, Prof. Bettina I.G. Haussmann, Dr Roger L. Monk, M. Djanaguiraman, Dr D. T. Rosenow, Prof. P. V. V. Prasad, Prof. David Mengel, J. Bell, Dr Robert C. Schwartz, Dr Kevin McInnes, Dr Q. Xue, Dr Dana Porter, Prof. Bonnie Pendleton, Dr A. Y. Bandara, Dr Elizabeth A. Cooper, Dr T. C. Todd, Dr Muthu Bagavathiannan, Dr W. Everman, Dr P. Govindasamy, Dr M. Jugulam, Dr J. Norsworthy, Dr Bruno Tran, Dr R. Hodges, Prof. Stephen Kresovich, Prof. Hari Upadhyaya, Dr Mani Vetriventhan, Dr Cleve Franks, Dr Joseph E. Knoll, Professor Ignacio Ciampitti, Professor Anita Dille ...

Series Book 31 - Burleigh Dodds Series in Agricultural Science
Comprehensive coverage of the latest research on the genetic diversity of sorghumReviews key developments in breeding, from conventional to marker-assisted techniques, as well their application in developing higher-yielding, more stress-resistant varietiesDiscusses key elements in integrated crop, pest and weed management ... Read more

$215.99 CAD

Comprehensive coverage of the latest research on the genetic diversity of sorghumReviews key developments in breeding, from conventional to marker-assisted techniques, as well their application in developing higher-yielding, more stress-resistant varietiesDiscusses key elements in integrated crop, pest and weed management
... Read more
Instant Insights: Improving water management in crop cultivation

by Dr Amir Haghverdi, Dr Brian G. Leib, Dr Susan A. O’Shaughnessy, Dr Manuel A. Andrade, Dr Q. Xue, J. Rudd, J. Bell, T. Marek, S. Liu, Dr D. S. Gaydon, Dr Robert C. Schwartz, Dr Kevin McInnes, Dr Dana Porter ...

Series Book 49 - Burleigh Dodds Science: Instant Insights
This specially curated collection features five reviews of current and key research on improving water management in crop cultivation.The first chapter focuses on site-specific variable rate irrigation systems utilised across agriculture and examines site-specific data acquisition and mining approaches, such as soil mapping and zone delineation.The second chapter considers the main deficit ... Read more

$51.99 CAD

This specially curated collection features five reviews of current and key research on improving water management in crop cultivation.The first chapter focuses on site-specific variable rate irrigation systems utilised across agriculture and examines site-specific data acquisition and mining approaches, such as soil mapping and zone delineation.The second chapter considers the main deficit
... Read more

Victor O. Schwab's How to Write a Good Ad (Modern Edition)

A Short Course in Marketing

by Dr. Robert C. Worstell, Victor O. Schwab ...

Series series Masters of Marketing Secrets
"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them."Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his success."As Daniel Defoe said, 'An old and ... Read more

$5.63 CAD or Free with Kobo Plus

"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them."Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his success."As Daniel Defoe said, 'An old and
... Read more
A Story is a Deal

How to use the science of story to motivate and persuade

by Will Storr ...

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.'Will Storr is a genius' Rory Sutherland'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant'Storr shares profound insights' Seth Godin'Whip smart, insightful and ridiculo... ... Read more

$20.99 CAD

Also available as: Audiobook

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.'Will Storr is a genius' Rory Sutherland'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant'Storr shares profound insights' Seth Godin'Whip smart, insightful and ridiculo...
... Read more

Also available as: Audiobook
The Copywriter's Handbook

A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

by Robert W. Bly ...

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and ... Read more

$17.99 CAD

Also available as: Audiobook

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and
... Read more

Also available as: Audiobook
The Letter Book

Enriched edition. The Ultimate Guide for Copywriting

by Robert Collier, Colin Everett ...

In 'The Letter Book' by Robert Collier, the author explores the power of written communication through letters. Collier delves into the art of crafting meaningful and persuasive letters, offering practical advice and examples for readers to improve their writing skills. The book is written in a clear and accessible style, making it easy for readers to apply the teachings in their own ... Read more

Was $2.99 CAD Now $1.99 CAD or Free with Kobo Plus

In 'The Letter Book' by Robert Collier, the author explores the power of written communication through letters. Collier delves into the art of crafting meaningful and persuasive letters, offering practical advice and examples for readers to improve their writing skills. The book is written in a clear and accessible style, making it easy for readers to apply the teachings in their own
... Read more
The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman ...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Read more

$22.99 CAD

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
... Read more
Scientific Advertising. Illustrated

by Claude Hopkins ...

"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the ... Read more

$0.99 CAD

"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the
... Read more

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Recommended For You

Top Series in Canada

Masters of Copywriting

Burleigh Dodds Series in Agricultural Science

Burleigh Dodds Science: Instant Insights

Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic

In Pursuit of Moral Political Leadership

Creating Experience Value in Tourism

Research on Schools, Neighborhoods and Communities

Achieving sustainable cultivation of sorghum Volume 1

Instant Insights: Improving water management in crop cultivation

People who read these also enjoyed

Victor O. Schwab's How to Write a Good Ad (Modern Edition)

A Story is a Deal

The Copywriter's Handbook

The Letter Book

The Adweek Copywriting Handbook

Scientific Advertising. Illustrated

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in Canada

Masters of Copywriting

Burleigh Dodds Series in Agricultural Science

Burleigh Dodds Science: Instant Insights

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People who read these also enjoyed