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The Cognitive Psychology of Shopping and in-store Marketing

by Dr Hugh Phillips ...

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. This "how to" book, the fourth by Dr Phillips, serves three key ... Read more

$9.99 CAD

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. This "how to" book, the fourth by Dr Phillips, serves three key
... Read more

The Greenwash Effect

Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands

by Guy Pearse ...

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to ... Read more

$24.99 CAD

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to
... Read more
Affiliate Marketing - The Complete Affiliate Marketing Handbook

by Thrivelearning Institute Library ...

When it comes to going into business online, one of the easiest and most lucrative methods is Affiliate Marketing. This is because becoming an affiliate marketer requires no experience, no website and simple promotional techniques that will convert prospects into customers. A person can become an affiliate for just about anything from digital products to flowers and everything in between. What ... Read more

$0.99 CAD

When it comes to going into business online, one of the easiest and most lucrative methods is Affiliate Marketing. This is because becoming an affiliate marketer requires no experience, no website and simple promotional techniques that will convert prospects into customers. A person can become an affiliate for just about anything from digital products to flowers and everything in between. What
... Read more
Robert Collier Copywriting Course

Learn to Write Sales Letters that Pay, based on the works of Robert Collier

by Robert Collier, Dr. Robert C. Worstell ...

Series series Masters of Marketing Secrets
WHAT is there about some letters that makes them so much more effective than others?A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...People will give, when you ... Read more

$5.63 CAD or Free with Kobo Plus

WHAT is there about some letters that makes them so much more effective than others?A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...People will give, when you
... Read more
Adland

A Global History of Advertising

by Mark Tungate ...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean ... Read more

$51.99 CAD

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean
... Read more
Tumblr for Business: Using Tumblr to Leverage Social Buzz and Develop a Brand Awareness Strategy for Your Business

by Gabriela Taylor ...

The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns In Tumblr for Business, Gabriela Taylor, an expert in online marketing and social media, shows you not only how Tumblr can be used to showcase your brand to a worldwide audience, but also how to create social buzz and take your business to the next level. Amazon ... Read more

$6.99 CAD

The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns In Tumblr for Business, Gabriela Taylor, an expert in online marketing and social media, shows you not only how Tumblr can be used to showcase your brand to a worldwide audience, but also how to create social buzz and take your business to the next level. Amazon
... Read more
Desconstruindo o SEO - A Pirâmide Invertida

Uma metodologia desenhada em resultados

by Gustavo Bacchin ...

No Brasil, o Google é utilizado por mais de 94% dos internautas. Por isso, estar bem posicionado na principal ferramenta de busca é essencial para os negócios. De olho nessa necessidade, a Cadastra, pioneira em SEO e Paid Search no país, acaba de publicar o e-book Descontruindo o SEO – A Pirâmide Invertida, uma metodologia desenhada em resultados, como forma de apresentar sua metodologia de ... Read more

Free

No Brasil, o Google é utilizado por mais de 94% dos internautas. Por isso, estar bem posicionado na principal ferramenta de busca é essencial para os negócios. De olho nessa necessidade, a Cadastra, pioneira em SEO e Paid Search no país, acaba de publicar o e-book Descontruindo o SEO – A Pirâmide Invertida, uma metodologia desenhada em resultados, como forma de apresentar sua metodologia de
... Read more
行銷與競爭

by 蔡克 ...

Series Book 12 - 利潤經濟學叢書
什麼是行銷學？麥卡錫主張 4P，本書則証明只有 3P。第一個 P 是價格，但一般學者只會建議降價，本書証明有時升價才是王道。第二個 P 是地點，本書是行銷學書之中，唯一能利用這變數來增加利潤的一本。第三個 P 是產品，本書証明當你能引入新產品，那就是最好的 P。本書反對由政府保護的獨佔，但會教你-不用政府支持-自己佔領整個市場。 ... Read more

$3.42 CAD or Free with Kobo Plus

什麼是行銷學？麥卡錫主張 4P，本書則証明只有 3P。第一個 P 是價格，但一般學者只會建議降價，本書証明有時升價才是王道。第二個 P 是地點，本書是行銷學書之中，唯一能利用這變數來增加利潤的一本。第三個 P 是產品，本書証明當你能引入新產品，那就是最好的 P。本書反對由政府保護的獨佔，但會教你-不用政府支持-自己佔領整個市場。
... Read more
Time To Shine

by Travis DesLaurier ...

So you want to be a social media star? Find out how Travis DesLaurier went from zero to 800,000 social media followers in 6 months.INCLUDES 35+ COLOR PHOTOS!Time To Shine reveals a glimpse into my personal life and a few of the struggles that helped shape the way I think and challenge myself for success! I explain my thought process behind my tattoos, relationships, fitness journey and even my ... Read more

$3.87 CAD

So you want to be a social media star? Find out how Travis DesLaurier went from zero to 800,000 social media followers in 6 months.INCLUDES 35+ COLOR PHOTOS!Time To Shine reveals a glimpse into my personal life and a few of the struggles that helped shape the way I think and challenge myself for success! I explain my thought process behind my tattoos, relationships, fitness journey and even my
... Read more
Marketing Strategies of The Secret That You Can Use in Your Business

Real Fast Results, #8

by Daniel Hall ...

Series Book 8 - Real Fast Results
As you’ve already heard, Dan is the mastermind behind the movie and the book launch for The Secret. You remember that movie? It basically put the whole idea of law of attraction on the map. And it made virtual stars out of many of the experts and speakers that were in that movie and book.When I was talking to Dan, when we were doing another podcast episode about this, I said, “Dan wouldn’t it be ... Read more

$0.99 CAD or Free with Kobo Plus

As you’ve already heard, Dan is the mastermind behind the movie and the book launch for The Secret. You remember that movie? It basically put the whole idea of law of attraction on the map. And it made virtual stars out of many of the experts and speakers that were in that movie and book.When I was talking to Dan, when we were doing another podcast episode about this, I said, “Dan wouldn’t it be
... Read more
Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates

by Shawn Collins ...

In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs.Drawing on his ten years of experience as an affiliate manager and his work as an affiliate marketer since 1997, Collins reveals a process for cultivating and maintaining ... Read more

$2.21 CAD

In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs.Drawing on his ten years of experience as an affiliate manager and his work as an affiliate marketer since 1997, Collins reveals a process for cultivating and maintaining
... Read more
How Brand Yourself Online

by SoftTech ...

Business has always been about products and service. But now, more than ever before, it is about branding. And not just the branding of multinational companies. But people. It's personal now. People like Apple the company, but they also want to know about Steve Jobs its founder. People like Nike, but they need a person to properly represent the brand, e.g. Michael Jordan or Tiger Woods.So whether ... Read more

$1.40 CAD or Free with Kobo Plus

Business has always been about products and service. But now, more than ever before, it is about branding. And not just the branding of multinational companies. But people. It's personal now. People like Apple the company, but they also want to know about Steve Jobs its founder. People like Nike, but they need a person to properly represent the brand, e.g. Michael Jordan or Tiger Woods.So whether
... Read more

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“dr hugh phillips”

The Cognitive Psychology of Shopping and in-store Marketing

People who read this also enjoyed

The Greenwash Effect

Affiliate Marketing - The Complete Affiliate Marketing Handbook

Robert Collier Copywriting Course

Adland

Tumblr for Business: Using Tumblr to Leverage Social Buzz and Develop a Brand Awareness Strategy for Your Business

Desconstruindo o SEO - A Pirâmide Invertida

行銷與競爭

Time To Shine

Marketing Strategies of The Secret That You Can Use in Your Business

Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates

How Brand Yourself Online

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