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“dr andrew crecelius”

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  • Marketing

    Based on First Principles

    by Robert W. Palmatier, Dr Andrew Crecelius ...
    An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles – all customers differ, all customers change, all competitors react, all resources are limited – provide a framework for understanding the diverse and idiosyncratic world of modern ... Read more

    $68.99 CAD