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Tourism Marketing

A Collaborative Approach

by Dr. Alan Fyall, Dr. Brian Garrod ...

Series Book 18 - Aspects of Tourism
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Read more

$27.99 CAD

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter
... Read more

Starbucked

A Double Tall Tale of Caffeine, Commerce, and Culture

by Taylor Clark ...

Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to ... Read more

$17.99 CAD

Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to
... Read more
Hospitality Branding

by Chekitan S. Dev ...

Series series Cornell Hospitality Management: Best Practices
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing ... Read more

$14.99 CAD

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing
... Read more
The Food Service Professional Guide to Waiter & Waitress Training

How to Develop Your Staff for Maximum Service & Profit

by Lora Arduser ...

This series of 15 books - The Food Service Professional Guide To Series -from the editors of Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides are invaluable. The information is boiled down to the essence and covers all the bases. ... Read more

$24.99 CAD

This series of 15 books - The Food Service Professional Guide To Series -from the editors of Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides are invaluable. The information is boiled down to the essence and covers all the bases.
... Read more
Special Event Production: The Resources

by Doug Matthews ...

This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects ... Read more

$139.99 CAD

This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects
... Read more
Wine Marketing

by C. Michael Hall, Richard Mitchell ...

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self ... Read more

$129.99 CAD

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self
... Read more
International Hospitality Management

by Alan Clarke, Wei Chen ...

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and ... Read more

$119.99 CAD

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and
... Read more
Tourism, Mobility and Second Homes

Between Elite Landscape and Common Ground

Edited by Prof. C. Michael Hall, Dr. Dieter K. Müller ...

Series Book 15 - Aspects of Tourism
Second homes - the cottage, the summer house, the bach - are an important part of the tourism and leisure lifestyles of many people in the developed world. Second homes are therefore an integral component of tourism experiences in rural and peripheral areas. Yet, despite their significance not only for tourism but also for rural communities and the rural economy, relatively little research has ... Read more

$15.99 CAD

Second homes - the cottage, the summer house, the bach - are an important part of the tourism and leisure lifestyles of many people in the developed world. Second homes are therefore an integral component of tourism experiences in rural and peripheral areas. Yet, despite their significance not only for tourism but also for rural communities and the rural economy, relatively little research has
... Read more
Facing the Wild

Ecotourism, Conservation and Animal Encounters

by Chilla Bulbeck ...

What do wild animals mean to humans? Will they survive both rampant habitat loss and extinction caused by human encroachment and, as ecotourists, our enthusiasm for them? With ecotourism now the fastest growing segment of tourism, and encounters with wild animals - be it swimming with dolphins, going on safari or bird watching - ever more popular, these are critical questions. Yet until now little ... Read more

$81.99 CAD

What do wild animals mean to humans? Will they survive both rampant habitat loss and extinction caused by human encroachment and, as ecotourists, our enthusiasm for them? With ecotourism now the fastest growing segment of tourism, and encounters with wild animals - be it swimming with dolphins, going on safari or bird watching - ever more popular, these are critical questions. Yet until now little
... Read more
Tourism and Trails

Cultural, Ecological and Management Issues

by Dr. Dallen J. Timothy, Prof. Stephen W. Boyd ...

Series Book 64 - Aspects of Tourism
Trails and routes have been indispensable to travel and tourism over the centuries, helping to form the basis of mobility patterns of the past and the present. This book is the first to comprehensively examine these tourism trails from a tourism and recreation perspective. This cutting-edge volume is global in scope and discusses a wide range of natural, cultural and developed linear resources for ... Read more

$27.99 CAD

Trails and routes have been indispensable to travel and tourism over the centuries, helping to form the basis of mobility patterns of the past and the present. This book is the first to comprehensively examine these tourism trails from a tourism and recreation perspective. This cutting-edge volume is global in scope and discusses a wide range of natural, cultural and developed linear resources for
... Read more
Tourism Experiences and Animal Consumption

Contested Values, Morality and Ethics

Edited by Carol Kline ...

Series series Routledge Research in the Ethics of Tourism Series
This book provides an interdisciplinary discussion of animals as a source of food within the context of tourism. It focuses on a range of ethical issues associated with the production and consumption of animal foods, highlighting the different ways in which animals are valued and utilised within different cultural and economic contexts. This book brings together food studies of animals with ... Read more

$88.99 CAD

This book provides an interdisciplinary discussion of animals as a source of food within the context of tourism. It focuses on a range of ethical issues associated with the production and consumption of animal foods, highlighting the different ways in which animals are valued and utilised within different cultural and economic contexts. This book brings together food studies of animals with
... Read more
Profit Planning

by Peter Harris ...

This new edition of Profit Planning is ideal for hotel, restaurant and licensed house managers as it focuses on profit planning, the major area of finance which the general manager needs to get to grips with. The practical aspects of day-to-day profit planning are emphasized, which means that the reader can understand the approach with the minimum of theory and technical jargon. The examples and ... Read more

$93.99 CAD

This new edition of Profit Planning is ideal for hotel, restaurant and licensed house managers as it focuses on profit planning, the major area of finance which the general manager needs to get to grips with. The practical aspects of day-to-day profit planning are emphasized, which means that the reader can understand the approach with the minimum of theory and technical jargon. The examples and
... Read more

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Starbucked

Hospitality Branding

The Food Service Professional Guide to Waiter & Waitress Training

Special Event Production: The Resources

Wine Marketing

International Hospitality Management

Tourism, Mobility and Second Homes

Facing the Wild

Tourism and Trails

Tourism Experiences and Animal Consumption

Profit Planning

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