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  • Celebrity, Convergence and Transformation

    Series series Key Issues in Marketing Management
    Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture ... Read more

    $97.99 CAD

  • Expanding Disciplinary Space: On the Potential of Critical Marketing

    Series series Key Issues in Marketing Management
    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic ... Read more

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  • Marketing

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    Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the ... Read more

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    Reality Pedagogy and Urban Education

    Series series Race, Education, and Democracy
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  • Critical Perspectives On Educational Leadership

    Edited by John Smyth ...
    This book is an edited collection of original papers which challenge in a very direct manner the dominant behviourist and functionalist views that have come to entrap those who live, work and conduct research in the areas of educational leadership, and focusing instead on the structures and processes within schools as organisations that frustrate, distort and ultimately stifle educative ... Read more

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  • Chief Culture Officer

    How to Create a Living, Breathing Corporation

    Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new ... Read more

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  • Globalization, Lifelong Learning and the Learning Society

    Sociological Perspectives

    by Peter Jarvis ...
    Series series Lifelong Learning and the Learning Society
    This book critically assesses the learning that is required and provided within a learning society and gives a detailed sociological analysis of the emerging role of lifelong learning with examples from around the globe. Divided into three clear parts the book:looks at the development of the knowledge economyprovides a critique of lifelong learning and the learning societyfocuses on the changing ... Read more

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    How to Change Mass Behaviour by Harnessing Our True Nature

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    From the author of Stylish Academic Writing comes an essential new guide for writers aspiring to become more productive and take greater pleasure in their craft. Helen Sword interviewed one hundred academics worldwide about their writing background and practices. Relatively few were trained as writers, she found, and yet all have developed strategies to thrive in their publish-or-perish ... Read more

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    What will be the fate of childhood in the twenty-first century? Will children increasingly be living 'media childhoods', dominated by the electronic screen? Will their growing access to adult media help to abolish the distinctions between childhood and adulthood? Or will the advent of new media technologies widen the gaps between the generations still further?In this book, David Buckingham ... Read more

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