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“debra humphreys”

Showing 1 - 12 of 12 results for “debra humphreys”
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  • Fostering Brand Community Through Social Media

    This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can ... Read more

    $15.39 CAD

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  • Circus: A Story from Circus

    The CBC Literary Award–winning title story from Claire Battershill’s debut collection, winner of the Canadian Authors Association Emerging Writer Award, and a finalist for the Canadian Authors Association Emerging Writer Award and the PEN International / New Voices Award.For as long as Susan can remember, the circus has been part of her family’s DNA – her mother was a gifted contortionist, and her ... Read more

    $1.99 CAD

  • Marketing 4.0

    Moving from Traditional to Digital

    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Read more

    $20.99 CAD

  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Read more

    $13.73 CAD or Free with Kobo Plus

  • The 2020 Workplace

    How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

    From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for ... Read more

    $17.99 CAD

  • Org Design for Design Orgs

    Building and Managing In-House Design Teams

    Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most ... Read more

    $35.99 CAD

  • Web Marketing for Small Businesses

    7 Steps to Explosive Business Growth

    Series series Quick Start Your Business
    When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder ... Read more

    $18.39 CAD

  • The Social Media MBA

    Your Competitive Edge in Social Media Strategy Development and Delivery

    It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Read more

    $23.99 CAD

  • The End of Business As Usual

    Rewire the Way You Work to Succeed in the Consumer Revolution

    by Brian Solis ...
    It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what ... Read more

    $19.99 CAD

  • The Strategic Designer

    Tools & Techniques for Managing the Design Process

    by David Holston ...
    Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Read more

    $24.99 CAD

  • People Powered

    How Communities Can Supercharge Your Business, Brand, and Teams

    by Jono Bacon ...
    What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Read more

    $12.99 CAD