Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “dawn iacobucci”
Skip side bar filters

  • Mediation Analysis

    by Dawn Iacobucci ...
    Series series Quantitative Applications in the Social Sciences
    This book covers mediation analysis—the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual and statistical information. The book begins by introducing arguments of causality, and proceeds to examine current options for analyzing data patterns purported ... Read more

    $45.99 CAD

  • Advancing Consumer Psychology

    Selected Topics and Approaches

    Edited by Paul M. Herr, Alexander Fedorikhin, Dawn Iacobucci, Frank R. Kardes ...
    Series series Advancing Business and Management series
    This incisive book examines the motivations behind consumer psychology and investigates future directions in the field. Leading experts adopt an interdisciplinary approach, evaluating the foundations, structural issues and factors influencing the evolution of consumer psychology.Contributors assess structural advancements, including a shift in the debate around the replication crisis, as well as ... Read more

    $41.99 CAD

  • Handbook of Services Marketing and Management

    Edited by Dawn Iacobucci, Teresa A. Swartz ...
    "What a rarity to see a who′s who of thought leaders on any subject create original material for an anthology. It′s a real collegial tribute to Teresa A. Swartz and Dawn Iacobucci that they have been able to assemble such a treasure of original material—including some of the last from our late friend and colleague, Eric Langeard—on topics important to services marketing and management."—James ... Read more

    $96.99 CAD

  • Continuing to Broaden the Marketing Concept

    Edited by Dawn Iacobucci ...
    Series Book 17 - Review of Marketing Research
    Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and ... Read more

    $151.99 CAD

People who read these also enjoyed

  • Blind Spots, Biases and Other Pathologies in the Boardroom

    by Kenneth A. Merchant ...
    In this book we argue that as a first step it is important to recognize these group dynamics and the problems they cause. Some of them can be minimized through, for example, properly designed decision processes. Others are more complicated. But all of them need to be recognized and understood so that we can properly shape our expectations of the degree and quality of oversight corporate boards of ... Read more

    $8.99 CAD

  • Creativity and Innovation

    Theory, Research, and Practice

    by Jonathan Plucker, Ph.D. ...
    Creativity and innovation are frequently mentioned as key 21st-century skills for career and life success. Indeed, recent research provides evidence that the jobs of the future will increasingly require the ability to bring creative solutions to complex problems. And creativity is often the spice of life, that little extra something that makes the mundane into the interesting, making our routines ... Read more

    $73.99 CAD

  • The Science of Selling

    Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

    by David Hoffeld ...
    The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books ... Read more

    $7.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Strategic Reframing

    The Oxford Scenario Planning Approach

    by Angela Wilkinson, Rafael Ramirez ...
    Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, ... Read more

    $26.99 CAD

  • School Leadership That Works

    From Research to Results

    by Robert J. Marzano, Timothy Waters, Brian A. McNulty ...
    What does research tell us about the effects of school leadership on student achievement? What specific leadership practices make a real difference in school effectiveness? How should school leaders use these practices in their day-to-day management of schools and during the stressful times that accompany major change initiatives? Robert J. Marzano, Timothy Waters, and Brian A. McNulty provide ... Read more

    $38.99 CAD

  • Winning Decisions

    Getting It Right the First Time

    by J. Edward Russo, Paul J.H. Schoemaker ...
    Business revolves around making decisions, often risky decisions, usually with incomplete information and too often in less time than we need. Executives at every level, in every industry, are confronted with information overload, less leeway for mistakes, and a business environment that changes rapidly. In light of this increased pressure and volatility, the old-fashioned ways of making decisions ... Read more

    $12.99 CAD

  • Scenario Planning in Organizations

    How to Create, Use, and Assess Scenarios

    by Thomas J. Chermack ...
    Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario ... Read more

    $31.99 CAD

  • Handbook of Consumer Psychology

    Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes ...
    Series series Marketing and Consumer Psychology Series
    This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to ... Read more

    $91.99 CAD