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Showing 1 - 12 of 12 results for “david shilbury”
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  • Sport Management in Australia

    Organisation, Development and Global Perspectives

    by David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak ...
    This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport.This book outlines trends in participation, the role of ... Read more

    $83.99 CAD

  • Routledge Handbook of Sport Governance

    Edited by David Shilbury, Lesley Ferkins ...
    Series series Routledge International Handbooks
    The Routledge Handbook of Sport Governance is a comprehensive and authoritative survey of the wide range of issues shaping sport governance. It considers the evolution of the sport industry from a largely amateur, volunteer-driven sector into the globalised business that it is today and examines how professionalisation has fundamentally shifted the governance landscape for sport organisations and ... Read more

    $97.99 CAD

  • Strategic Sport Marketing

    by Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel Funk ...
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a ... Read more

    $102.99 CAD

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  • Football Club Management

    Insights from the Field

    by Ian Lawrence ...
    Series series Routledge Research in Football
    The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application.The international commercialisation of football has led to a fundamental ... Read more

    $100.99 CAD

  • Event Sponsorship

    by Ian McDonnell, Malcolm Moir ...
    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what ... Read more

    $133.99 CAD

  • Managing Sport Facilities and Major Events

    Second Edition

    by Eric C. Schwarz, Hans Westerbeek, Dongfeng Liu, Paul Emery, Paul Turner ...
    Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an ... Read more

    $125.99 CAD

  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    by Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... Read more

    $48.99 CAD

  • Marketing Communications

    A European Perspective

    by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

    $60.99 CAD

  • Customer Care Excellence

    How to Create an Effective Customer Focus

    by Sarah Cook ...
    Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.In clear, ... Read more

    $51.99 CAD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

    $64.99 CAD

  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $64.99 CAD

  • When Sport Meets Business

    Capabilities, Challenges, Critiques

    Edited by Ulrik Wagner, Klaus Nielsen, Rasmus K. Storm ...
    Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.Structured into four sections, the book covers the key issues in the Business of professional sport:The New Sport Environment – Analysing the ... Read more

    $97.99 CAD