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Includes eBooks

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Includes eBooks

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Neuro Design

Neuromarketing Insights to Boost Engagement and Profitability

by Darren Bridger ...

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design ... Read more

$43.99 CAD

COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design
... Read more
Audiobook

Audiobook

Think Smart, Act Smart

How to Make Decisions and Achieve Extraordinary Results

by Darren Bridger, David Lewis ...

Narrated by Pete Cross ...

Unabridged

3 hours 19 min

Choices we can expect to encounter—from life-changing career moves to the best route to the coast—can expend a lot of time and mental energy if we haven’t learned the basic skills required for getting things done effectively and decisively. This book is a basic practical guide to the all-important mental process by which we all live our lives: analyzing a situation, sorting out how to respond to ... Read more

$35.99 CAD

Choices we can expect to encounter—from life-changing career moves to the best route to the coast—can expend a lot of time and mental energy if we haven’t learned the basic skills required for getting things done effectively and decisively. This book is a basic practical guide to the all-important mental process by which we all live our lives: analyzing a situation, sorting out how to respond to
... Read more
Soul of the New Consumer

Authenticity - What We Buy and Why in the New Economy

by David Lewis, Darren Bridger ...

The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by ... Read more

$19.99 CAD

The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by
... Read more

Audiobook

Audiobook

7 Money Rules for Life®

How to Take Control of Your Financial Future

by Mary Hunt ...

Narrated by Joyce Bean ...

Unabridged

4 hours 26 min

In her warm and encouraging style, financial expert Mary Hunt shows you how to master the essentials to get your money under control and prepare financially for the rest of your life. She shows you how to apply each of the 7 Rules, starting today, as well as how to recover from past financial mistakes. With Mary on your side, you’ll learn how toSpend less than you earnSave for the futureGive some ... Read more

$40.99 CAD

Also available as: eBook

In her warm and encouraging style, financial expert Mary Hunt shows you how to master the essentials to get your money under control and prepare financially for the rest of your life. She shows you how to apply each of the 7 Rules, starting today, as well as how to recover from past financial mistakes. With Mary on your side, you’ll learn how toSpend less than you earnSave for the futureGive some
... Read more

Also available as: eBook
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Infectious

How to Connect Deeply and Unleash the Energetic Leader Within

by Achim Nowak ...

Narrated by Tom Parks ...

Unabridged

5 hours 52 min

Master performance coach Achim Nowak teaches readers how to create profound interpersonal connections for explosive business success!Technology has transformed the way we communicate. We send and receive more and more emails every day. We text. We tweet. We have reduced our communications down to efficient sound bites—and at the same time, many of us seem to know less and less about how to connect ... Read more

$21.99 CAD

Also available as: eBook

Master performance coach Achim Nowak teaches readers how to create profound interpersonal connections for explosive business success!Technology has transformed the way we communicate. We send and receive more and more emails every day. We text. We tweet. We have reduced our communications down to efficient sound bites—and at the same time, many of us seem to know less and less about how to connect
... Read more

Also available as: eBook
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Audiobook

The Art of Decision Making

How we Move from Indecision to Smart Choices

by Joseph Bikart ...

Narrated by Bill Bingham ...

Unabridged

7 hours 34 min

Why are some of us better than others at committing to a decision? How can we move from indecision and procrastination to smart choices? What are the forces that hold us back and how can we successfully overcome them? The Art of Decision Making explores, analyses and navigates the idea of volition: 'the power to use one's own will in order to make decisions.' By drawing on diverse sources, Joseph ... Read more

$35.99 CAD

Also available as: eBook

Why are some of us better than others at committing to a decision? How can we move from indecision and procrastination to smart choices? What are the forces that hold us back and how can we successfully overcome them? The Art of Decision Making explores, analyses and navigates the idea of volition: 'the power to use one's own will in order to make decisions.' By drawing on diverse sources, Joseph
... Read more

Also available as: eBook
Audiobook

Audiobook

The Money Game

by Adam Smith, Adam Smith ...

Narrated by Jason Smith ...

Unabridged

7 hours 41 min

"The Money Game" by Adam Smith is a timeless classic that provides an insider's account of the intricacies of money and how the stock market impacts every area of our lives. The book takes readers to Wall Street to learn about the role of intuition and the psychology of guilt in making wise, lucrative investments. Smith's Irregular Rules shatter common myths and misconceptions, revealing why ... Read more

$20.99 CAD or Free with Kobo Plus

Also available as: eBook

"The Money Game" by Adam Smith is a timeless classic that provides an insider's account of the intricacies of money and how the stock market impacts every area of our lives. The book takes readers to Wall Street to learn about the role of intuition and the psychology of guilt in making wise, lucrative investments. Smith's Irregular Rules shatter common myths and misconceptions, revealing why
... Read more

Also available as: eBook
Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

$18.99 CAD

Also available as: Audiobook

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Read more

Also available as: Audiobook
Design Thinking

Integrating Innovation, Customer Experience, and Brand Value

by Thomas Lockwood ...

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to ... Read more

$24.99 CAD

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to
... Read more
Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

$27.99 CAD

Also available as: Audiobook

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has
... Read more

Also available as: Audiobook
How to be a Graphic Designer Without Losing Your Soul, 2nd Edition

by Adrian Shaughnessy ...

Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It ... Read more

$7.99 CAD

Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It
... Read more
Emotional Branding

The New Paradigm for Connecting Brands to People

by Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

$18.99 CAD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
... Read more

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“darren bridger”

Neuro Design

Think Smart, Act Smart

Soul of the New Consumer

People who read these also enjoyed

7 Money Rules for Life®

Infectious

The Art of Decision Making

The Money Game

Change by Design

Design Thinking

Eating the Big Fish

How to be a Graphic Designer Without Losing Your Soul, 2nd Edition

Emotional Branding

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