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Showing 1 - 12 of 12 results for “daniel toro gonzalez”
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  • Strategy and Game Theory

    Practice Exercises with Answers

    Series series Economics and Finance (R0)
    This textbook presents worked-out exercises on game theory with detailed step-by-step explanations. While most textbooks on game theory focus on theoretical results, this book focuses on providing practical examples in which students can learn to systematically apply theoretical solution concepts to different fields of economics and business. The text initially presents games that are required in ... Read more

    $179.99 CAD

  • Strategy and Game Theory

    Practice Exercises with Answers

    Series series Economics and Finance (R0)
    This textbook presents worked-out exercises on game theory with detailed step-by-step explanations. While most textbooks on game theory focus on theoretical results, this book focuses on providing practical examples in which students can learn to systematically apply theoretical solution concepts to different fields of economics and business. The text initially presents games that are required in ... Read more

    $115.99 CAD

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  • Grown Up Digital: How the Net Generation is Changing Your World

    by Don Tapscott ...
    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to ... Read more

    $40.99 CAD

  • Marketing Metaphoria

    What Deep Metaphors Reveal About the Minds of Consumers

    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Read more

    $31.99 CAD or Free with Kobo Plus

  • Beautiful Game Theory

    How Soccer Can Help Economics

    The first book to use the world's most popular sport to test economic theories and document novel human behaviorA wealth of research in recent decades has seen the economic approach to human behavior extended over many areas previously considered to belong to sociology, political science, law, and other fields. Research has also shown that economics can provide insight into many aspects of sports, ... Read more

    $27.99 CAD

  • Authenticity

    What Consumers Really Want

    Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, ... Read more

    $36.99 CAD or Free with Kobo Plus

  • IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

    Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key.The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s ... Read more

    $41.99 CAD

  • Lectures on Behavioral Macroeconomics

    In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks. The combination of these shocks and the slow adjustments of wages and prices by rational agents leads to cyclical movements. In this book, Paul De Grauwe argues for a different macroeconomics model--one that works with an internal ... Read more

    $68.99 CAD

  • Great Economists, The

    Ten Economists Whose Thinking Changed The Way We Live

    by Phil Thornton ...
    The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how they influence our everyday lives.The full text downloaded to your computerWith eBooks you can:search ... Read more

    $20.99 CAD

  • Understanding Auctions

    Series series Economics and Finance (R0)
    In recent years, auctions have become an important field and many markets have designed new and sophisticated auction models to assign different types of items. The prime goal of this book is to set an organized classification of the main auction mechanisms in a way that readers can understand the importance of auction design and the advantages and drawbacks of each model. Given the relevance of ... Read more

    $64.99 CAD

  • Quantum Models of Cognition and Decision

    Much of our understanding of human thinking is based on probabilistic models. This innovative book by Jerome R. Busemeyer and Peter D. Bruza argues that, actually, the underlying mathematical structures from quantum theory provide a much better account of human thinking than traditional models. They introduce the foundations for modeling probabilistic-dynamic systems using two aspects of quantum ... Read more

    $55.99 CAD

  • Design to Survive

    9 Ways an IKEA Approach Can Fix Health Care & Save Lives

    by Pat Mastors ...
    "Offers a foundation for both providers and consumers to find the balance, and move to a world from provider-centered care to patient-centered care." —Stefan Gravenstein, MD, MPH, Professor of Medicine, Case Western Reserve UniversityThe US spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thousands die every year ... Read more

    $17.99 CAD or Free with Kobo Plus