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  • Social Networking

    Redefining Communication in the Digital Age

    Series series The Fairleigh Dickinson University Press Series in Communication Studies
    Social Networking: Redefining Communication in the Digital Age fulfills a pressing demand in social network literature by bringing together international experts from the fields of communication, new media technologies, marketing and advertising, public relations and journalism, business, and education.In this volume contributors traces online social networking practices across national borders, ... Read more

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  • Theory and Application of Health Acculturation

    A Communication Perspective

    Series series Bloomsbury Studies in Health Communication
    In this book, Yuxia Qian and Rukhsana Ahmed explore health acculturation, which they argue is a complex, multidimensional communication process involving concerted efforts from migrants, health professionals, researchers, community members, policymakers, and the media, rather than a unidimensional process synonymous with assimilation. Qian and Ahmed examine individual migrant health acculturation ... Read more

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  • Social Networking and Impression Management

    Self-Presentation in the Digital Age

    Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn. The presentation of identity is key to success or failure in the Information Age, especially because SNSs are becoming the ... Read more

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  • Communication Instruction in the Generation Z Classroom

    Educational Explorations

    Each year instructors and scholars contemplate their instructional spaces in search of information about incoming students and how best to relate course content to a new generation of learners. Communication Instruction in the Generation Z Classroom: Educational Explorations outlines communication considerations for effectively interacting with and instilling pedagogical practices that appeal to ... Read more

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  • Television, Social Media, and Fan Culture

    Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and narrative as well as how television uses social media to engage fan cultures. The contributors review the history and impact of social media and television programming; analyze specific programs and the impact of related social media interactions; and scrutinize the ... Read more

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  • Research Perspectives on Social Media Influencers and their Followers

    Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media ... Read more

    $44.29 CAD