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“clyde fessler”

Showing 1 - 12 of 12 results for “clyde fessler”
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  • Rebuilding the Brand

    How Harley-Davidson Became King of the Road

    by Clyde Fessler ...
    In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public ... Read more

    $10.99 CAD

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  • Death Valley in '49

    by William Lewis Manly ...
    "Death Valley in '49" by William Lewis Manly is a captivating firsthand account of the ill-fated journey of a group of pioneers who traversed the harsh landscapes of Death Valley during the California Gold Rush. Manly, one of the few survivors, vividly describes the treacherous conditions, the struggles for survival, and the camaraderie among the travelers. His narrative not only highlights the ... Read more

    $1.99 CAD or Free with Kobo Plus

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries, Laura Ries ...
    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $11.99 CAD

  • Marketing High Technology

    by William H. Davidow ...
    Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor ... Read more

    $16.99 CAD

  • Business-to-Business Marketing

    A step-by-step guide

    by Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

    $12.99 CAD

  • The Complete Guide to Affiliate Marketing on the Web

    How to Use and Profit from Affiliate Marketing Programs

    by Bruce C. Brown ...
    Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their website. ... Read more

    $28.99 CAD

  • Twitter Affiliate Cash

    by wlasikiewicz ...
    Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today.Forget making website after website, all you need is 10 minutes and ANY twitter account. ... Read more

    $12.78 CAD

  • Secrets From The Street: Reveals How To Become A Manufacturers Rep;

    How To Begin An Industrial Sales Career As An Independent Manufacturers Rep Or Salaried Rep

    by Walter Nussbaum, Jr. ...
    What ”Secrets From The Street” delivers.“Secrets” give the independent rep tools to start, acquire reliable product lines, grow your business and everything in between. “Early in my career I took the leap as an Independent Rep (Agent) and grew to a multi rep agency. Everything I learned is explained in my book, it’s a jump-start to profitability.” Walt’s sales methods aren’t garnered from others, ... Read more

    $11.21 CAD

  • Industry X.0

    Realizing Digital Value in Industrial Sectors

    by Eric Schaeffer ...
    Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by ... Read more

    $47.99 CAD

  • The ABCs of Marketing: Media Advertising

    by Charles River Editors ...
    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles ... Read more

    $4.22 CAD

  • Marketing of Tourism Experiences

    Edited by Noel Scott, Eric Laws, Philipp Boksberger ...
    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being ... Read more

    $100.99 CAD

  • Marketing Island Destinations

    Edited by Sherma Roberts, Acolla Lewis ...
    Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt ... Read more

    $78.99 CAD