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Scientific advertising

by Claude C. Hopkins, David De Angelis ...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.Advertising, once a gamble, has thus become, under able ... Read more

$2.99 CAD or Free with Kobo Plus

Also available as: Audiobook

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.Advertising, once a gamble, has thus become, under able
... Read more

Also available as: Audiobook
The dynamite of faith

by Claude M. Bristol, Claude M. Bristol, David De Angelis ...

Translated by David De Angelis ...

What if the greatest force for success has been within you all along? Claude M. Bristol distills a lifetime of investigation into religions, healing traditions, and the habits of history's highest achievers into one practical system built on a single principle: belief is power. Through the card technique, the mirror technique, and the disciplined repetition of affirmations — the "tap, tap, tap" ... Read more

$7.99 CAD or Free with Kobo Plus

What if the greatest force for success has been within you all along? Claude M. Bristol distills a lifetime of investigation into religions, healing traditions, and the habits of history's highest achievers into one practical system built on a single principle: belief is power. Through the card technique, the mirror technique, and the disciplined repetition of affirmations — the "tap, tap, tap"
... Read more

The Lords of Easy Money

How the Federal Reserve Broke the American Economy

by Christopher Leonard ...

**The Wall Street Journal Best Book of the YearNEW YORK TIMES BESTSELLERThe New York Times bestseller from business journalist Christopher Leonard infiltrates one of America’s most mysterious institutions—the Federal Reserve—to show how its policies spearheaded by Chairman Jerome Powell over the past ten years have accelerated income inequality and put our country’s economic stability at risk.**If ... Read more

$18.99 CAD

Also available as: Audiobook

**The Wall Street Journal Best Book of the YearNEW YORK TIMES BESTSELLERThe New York Times bestseller from business journalist Christopher Leonard infiltrates one of America’s most mysterious institutions—the Federal Reserve—to show how its policies spearheaded by Chairman Jerome Powell over the past ten years have accelerated income inequality and put our country’s economic stability at risk.**If
... Read more

Also available as: Audiobook
Your Next Five Moves

Master the Art of Business Strategy

by Patrick Bet-David ...

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles**) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.**Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them ... Read more

$18.99 CAD

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From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles**) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.**Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them
... Read more

Also available as: Audiobook
The Science of Self-Learning

How to Teach Yourself Anything, Learn More in Less Time, and Direct Your Own Education

by Peter Hollins ...

How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours.Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.Replicable methods and insights to build expertise from ground zero.The ... ... Read more

$5.99 CAD or Free with Kobo Plus

How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours.Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.Replicable methods and insights to build expertise from ground zero.The ...
... Read more
The Robert Collier Letter Book (Annotated)

Enriched Edition. The Ultimate Guide for Copywriting

by Robert Collier, Keira Dovewick ...

The Robert Collier Letter Book is a foundational manual of direct-response copywriting, presenting the sales letter as both commercial instrument and psychological art. Through annotated examples, practical rules, and lucid commentary, Collier shows how successful correspondence identifies desire, dramatizes benefit, and moves the reader toward action. Its style is brisk, aphoristic, and empirical ... Read more

$2.99 CAD or Free with Kobo Plus

The Robert Collier Letter Book is a foundational manual of direct-response copywriting, presenting the sales letter as both commercial instrument and psychological art. Through annotated examples, practical rules, and lucid commentary, Collier shows how successful correspondence identifies desire, dramatizes benefit, and moves the reader toward action. Its style is brisk, aphoristic, and empirical
... Read more
My Life in Advertising

by Claude C. Hopkins ...

My Life in Advertisng:This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.One night in Los Angeles I told this story to Ben ... Read more

$1.40 CAD

My Life in Advertisng:This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.One night in Los Angeles I told this story to Ben
... Read more
The Millionaire Master Plan

Your Personalized Path to Financial Success

by Roger James Hamilton ...

From an entrepreneur and investor, an inspiring, easy-to-follow guide to pinpointing, understanding, and improving your financial standing.Expert Roger James Hamilton has designed nine steps in an accessible color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry).First, you’ll take a quick test ... Read more

$17.99 CAD

Also available as: Audiobook

From an entrepreneur and investor, an inspiring, easy-to-follow guide to pinpointing, understanding, and improving your financial standing.Expert Roger James Hamilton has designed nine steps in an accessible color-coded manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry).First, you’ll take a quick test
... Read more

Also available as: Audiobook
How to Write a Good Advertisement

A Short Course in Copywriting

by Victor O. Schwab ...

Turn your words into results. How to craft copy that grabs the attention of potential customers, clients, or supporters and calls them to action.Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural ... Read more

$15.99 CAD or Free with Kobo Plus

Turn your words into results. How to craft copy that grabs the attention of potential customers, clients, or supporters and calls them to action.Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural
... Read more
Shop Management

by Frederick Winslow Taylor ...

Series series Classic Nonfiction
Modern engineering can almost be called an exact science; each year removes it further from guess work and from rule-of-thumb methods and establishes it more firmly upon the foundation of fixed principles.The writer feels that management is also destined to become more of an art, and that many of the elements which are now believed to be outside the field of exact knowledge will soon be ... Read more

$1.40 CAD or Free with Kobo Plus

Modern engineering can almost be called an exact science; each year removes it further from guess work and from rule-of-thumb methods and establishes it more firmly upon the foundation of fixed principles.The writer feels that management is also destined to become more of an art, and that many of the elements which are now believed to be outside the field of exact knowledge will soon be
... Read more
The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman ...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Read more

$22.99 CAD

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
... Read more
Capitalism

A Global History

by Sven Beckert ...

**A New York Times Notable Book • A Financial Times Best Book of the Year*"*A learned, formidable and vivid story… Readers around the world will study and ponder this monumental work of history, agreeing and arguing with it, all the while affirming its generational importance, for decades to come." — Marcus Rediker, The New York Times“Epic… Read this book and you will learn innumerable things you ... Read more

$18.99 CAD

Also available as: Audiobook

**A New York Times Notable Book • A Financial Times Best Book of the Year*"*A learned, formidable and vivid story… Readers around the world will study and ponder this monumental work of history, agreeing and arguing with it, all the while affirming its generational importance, for decades to come." — Marcus Rediker, The New York Times“Epic… Read this book and you will learn innumerable things you
... Read more

Also available as: Audiobook

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Scientific advertising

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People who read these also enjoyed

The Lords of Easy Money

Your Next Five Moves

The Science of Self-Learning

The Robert Collier Letter Book (Annotated)

My Life in Advertising

The Millionaire Master Plan

How to Write a Good Advertisement

Shop Management

The Adweek Copywriting Handbook

Capitalism

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