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  • Green Marketing in Emerging Economies

    A Communications Perspective

    Series series Business and Management (R0)
    Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique ... Read more

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  • Green Marketing in Emerging Markets

    Strategic and Operational Perspectives

    Series series Business and Management (R0)
    Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices ... Read more

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    The UN SDGs and the Power of Local Partnerships

    The ebook edition of this title is Open Access and freely available to read online.The UN’s Sustainable Development Goals (SDGs) set an ambitious agenda for global problem-solving and create a framework to achieve it through the power of partnerships. Goal 17 points to the central importance of partnerships, networks, and multi-stakeholder collaborations for bringing together a broad range of ... Read more

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  • Social Innovation

    Solutions for a Sustainable Future

    Series series Business and Management (R0)
    Social Innovation is becoming an increasingly important topic in our global society. Those organizations which are able to develop business solutions to the most urgent social and ecological challenges will be the leading companies of tomorrow. Social Innovation not only creates value for society but will be a key driver for business success. Although the concept of Social Innovation is discussed ... Read more

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    Series series Business and Management (R0)
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  • Organizing Sustainable Development

    Series series Routledge Open Business and Economics
    The role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there has recently been a dynamic increase in interest in the subject, which results in numerous, in-depth scientific research and publications with an interdisciplinary dimension. This edited volume is a compendium of theoretical knowledge on sustainable development. The context ... Read more

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    by Jay Mitra ...
    Moving beyond the narrow confines of a "how to" of Innovation management, The Business of Innovation sets out to track, trace and provide testimonies of innovation practice in small to large-scale organisations from countries around world.Through a combination of contemporary economic and social theory, and an array of practical examples from a wide range of sectors and industries, Jay Mitra ... Read more

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  • Entrepreneurship: Concepts, Methodologies, Tools, and Applications

    Continuous improvements in business environments and available resources have allowed more opportunities for people to pursue new ventures. This not only leads to higher success in new businesses, but it enhances the overall state of the global market. Entrepreneurship: Concepts, Methodologies, Tools, and Applications provides a comprehensive examination on the latest innovations and techniques to ... Read more

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    The rapid rise of knowledge-based economies has revolutionized the perceptions and practices of globalized business. Recent developments in engineering, electronics, and biotechnology have expanded the very definition of entrepreneurship in today’s international market, weaving discussions of enhanced connectivity and communication, environmental sustainability, and government policy changes into ... Read more

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  • In Search of Business Models in Social Entrepreneurship

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    Series series Business and Management (R0)
    This book discusses different innovative business models adopted by social enterprises to bring about social change in terms of creating capabilities among the marginalised section of people. These models also bring the sustainability of the enterprises to serve the people continuously. Establishing a theoretical base for further research in the area of business models in social entrepreneurship, ... Read more

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    The issue of sustainability has become a vital discussion in many industries within the public and private sectors. In the business realm, incorporating such practices allows organizations to re-design their operations more effectively. Green Supply Chain Management for Sustainable Business Practice examines the challenges and benefits of implementing sustainability into the core functions of ... Read more

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