Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “charles blankson”
Skip side bar filters

  • Contemporary Marketing Practices in Africa, Volume 2

    Ethical and Sustainability Perspectives

    Edited by Ayantunji Gbadamosi, Charles Blankson, Simon P. Sigué ...
    Series series Business and Management (R0)
    Contemporary Marketing Practices in Africa: Ethical and Sustainability Perspectives is the second volume in a series of two published to honor Professor Kofi Q. Dadzie’s enduring contributions to African business and development scholarship and his leadership in advancing research capacity and elevating global visibility of African scholarship.This second volume brings together leading scholars to ... Read more

    $218.99 CAD

  • Branding and Positioning in Base of the Pyramid Markets in Africa

    Innovative Approaches

    by Charles Blankson, Stanley Coffie ...
    Series series Routledge Studies in Marketing
    Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa. This bookprovides a practical overview of country branding and positioning activitiesin Africa, based on a broad defi nition of base of the pyramid (BoP) marketing,which includes both goods and services, as well as business-to-business marketing,corporate ... Read more

    $93.99 CAD

  • Contemporary Marketing Practices in Africa, Volume 1

    Technological and Strategic Perspectives

    Edited by Ayantunji Gbadamosi, Charles Blankson, Simon P. Sigué ...
    Series series Business and Management (R0)
    Contemporary Marketing Practices in Africa: Technological and Strategic Perspectives is the first volume in a series of two published to honor Professor Kofi Q. Dadzie’s enduring contributions to African business and development scholarship and his leadership in advancing research capacity and elevating global visibility of African scholarship.This first volume offers a context‑rooted examination ... Read more

    $218.99 CAD

  • KWEKU

    It's not about Me. It's about Family

    by Charles Codman Blankson ...
    Kweku tries to get out of helping out on the family farm by pretending to be sick. His brothers, Kwesi and Kwame, dutifully accompany their father to the farm everyday to clear the land and plant the seeds. Kweku goes out to play with his friends while the rest of the family is busy tending to the farm. After the harvest, Kwesi and Kwame get their rewards in the form of brand new bicycles while ... Read more

    $8.44 CAD or Free with Kobo Plus

  • The Routledge Companion to Contemporary Brand Management

    Edited by Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.Original contributions from an international range of established and emerging scholars from Europe, US, Asia ... Read more

    $119.99 CAD

People who read these also enjoyed

  • International Growth of Small and Medium Enterprises

    Edited by Niina Nummela ...
    Series series Routledge Studies in International Business and the World Economy
    The majority of SMEs are operating in a networked business environment, and these networks extend beyond national and cultural boundaries. Within these networks, growth takes various routes and forms. Instead of linear, positive growth, international growth is often more cyclical, including periods of stagnation and withdrawal, even exits. International Growth of Small and Medium Enterprises ... Read more

    $117.99 CAD

  • Using a Positive Lens to Explore Social Change and Organizations

    Building a Theoretical and Research Foundation

    Edited by Karen Golden-Biddle, Jane E. Dutton ...
    Series series Organization and Management Series
    How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers interested in change and organizations in different problem domains (sustainability, healthcare, and poverty alleviation). The ... Read more

    $117.99 CAD

  • Powering a Learning Society During an Age of Disruption

    Edited by Sungsup Ra, Shanti Jagannathan, Rupert Maclean ...
    Series series Education (R0)
    This open access book presents contemporary perspectives on the role of a learning society from the lens of leading practitioners, experts from universities, governments, and industry leaders. The think pieces argue for a learning society as a major driver of change with far-reaching influence on learning to serve the needs of economies and societies.The book is a testimonial to the importance of ... Read more

    Free

  • Public Innovation through Collaboration and Design

    Edited by Christopher Ansell, Jacob Torfing ...
    Series series Routledge Critical Studies in Public Management
    While innovation has long been a major topic of research and scholarly interest for the private sector, it is still an emerging theme in the field of public management. While ‘results-oriented’ public management may be here to stay, scholars and practitioners are now shifting their attention to the process of management and to how the public sector can create ‘value’.One of the urgent needs ... Read more

    $108.99 CAD

  • The Routledge Companion to International Entrepreneurship

    Edited by Stephanie A. Fernhaber, Shameen Prashantham ...
    Series series Routledge Companions in Business, Management and Marketing
    The domain of international entrepreneurship has continued to gain momentum in an era that sees entrepreneurship and globalization as critical issues in the world of business. Given the flourish of new research in this area, there is a need to provide an up-to-date perspective on the field and its future.This volume draws together a team of experts purposely selected from both the entrepreneurship ... Read more

    $93.99 CAD

  • Innovation in Public Services

    Theoretical, managerial, and international perspectives

    Edited by Stephen Osborne, Louise Brown, Richard Walker ...
    In response to changes in internal needs, external organizational environments, and the expectations of shareholders – most notably, citizens and politicians – innovation is now an important common-place aspect of governance and the running of public service organizations. Given the ongoing financial and economic crisis, which presents a significant challenge to public service organizations (PSOs) ... Read more

    $104.99 CAD

  • Delivering Entrepreneurship Education in Africa

    New Perspectives

    Edited by Chux Gervase Iwu, Richard Shambare ...
    Entrepreneurship education is crucial for economic development. However, its current focus on Western pedagogy raises concerns about its relevance in Africa. The lack of African-oriented definitions of entrepreneurship education may be connected to the limited interest in entrepreneurship as a career in the region. Unlike developed countries, where entrepreneurship drives innovative industries, ... Read more

    $124.99 CAD