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  • Navigating the Landscape of B2B Marketing

    Strategies for Digital Buying Cycles and Sales Success

    The B2B buying process has evolved to resemble B2C shopping, driven by a significant increase in millennial buyers, who now make up nearly half of this demographic. With 21% in VP- or C-level roles and over 60% influencing purchasing decisions, these buyers demand a personalized, instant shopping experience like B2C e-commerce for B2B as well.This evolution in the buyer profile has fundamentally ... Read more

    $12.69 CAD or Free with Kobo Plus

  • Against all Odds

    From Dorm Rooms to Domination: Tales of 33 Start-ups That Changed the Game and become big.Within these pages lie the brief stories of 33 extraordinary startups, each born from a spark of ingenuity and nurtured by the unwavering belief of their founders. From the humble beginnings of Tesla in a Silicon Valley garage to the ambitious visions of SpaceX reaching for the stars, these journeys are ... Read more

    $39.99 CAD or Free with Kobo Plus

  • The Political Economy of Corruption

    Series series Routledge Frontiers of Political Economy
    Corruption, commonly defined as the misuse of public office for private gains, is multifaceted, multidimensional and ubiquitous. This edited collection, featuring contributions from leading scholars in the field of corruption, goes beyond the standard enforcement framework wherein individuals only compare the expected costs and benefits of a corrupt act. These chapters explore the political ... Read more

    $85.99 CAD

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    A Leader’S Guide to Orchestrating Agile Strategy, Product Quality and It Governance

    by Tony Adams ...
    Architecting and Orchestrating Agile focuses not only on the day to day agile activities and people interaction, but also focuses on the designing aspects of Agile. And it starts with Program and Portfolio stakeholders alignment of strategic themes, driving clarity with business and architectural Epics and how that fits down to program and team level tactical planning. The leadership must make ... Read more

    $5.99 CAD

  • Demo Guru: the Credible Voice of the Technical Sale

    A Guide to Master the Sales Engineering Profession to Perfection

    by Alessio Lolli ...
    No more than today, in the era of cloud technologies and social distancing, could the old saying “people buy from people” be more appropriate. Demo Guru focuses on bringing the human aspect back into the world of technical sales by establishing a perfect connection between Sales, Presales, and Prospective Customers as a key driver to unbeatable win rates. Profiting from years of experience in ... Read more

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  • Equality For Women: Where Do We Stand?

    Upon signing the Millennium Declaration in 2000, the international community committed itself to eight development goals with timebound targets and measurable indicators. The third of these eight goals was to "promote gender equality and empower women". The third Millennium Development Goal (MDG3) in the Millennium Declaration has spurred national and international efforts to improve women's ... Read more

    $22.99 CAD

  • Careers In Marketing

    The Comprehensive Guide To Traditional and Digital Marketing Careers

    by Eric Siebert ...
    Are you considering a career in marketing but not quite sure what marketers do? Well you're not alone. Read the new book 'Careers in Marketing' for an insider look at digital and traditional marketing career opportunities.The field of marketing covers a vast landscape and without proper guidance it's not an easy one to navigate.Technology and the Internet have also radically transformed the ... Read more

    $7.04 CAD

  • Handbook of Development Economics

    Edited by M.R. Rosenzweig, Dani Rodrick ...
    Series Book 5 - Handbooks in Economics
    What guidance does academic research really provide to economic policy development? The critical and analytical surveys in this volume investigate links between policies and outcomes by surveying work from broad macroeconomic policies to interventions in microfinance. Asserting that there are no universal correspondences between policies and outcomes, contributors demonstrate instead that only an ... Read more

    $145.59 CAD

  • The Economics of Poverty

    History, Measurement, and Policy

    There are fewer people living in extreme poverty in the world today than 30 years ago. While that is an achievement, continuing progress for poor people is far from assured. Inequalities in access to key resources threaten to stall growth and poverty reduction in many places. The world's poorest have made only a small absolute gain over those 30 years. Progress has been slow against relative ... Read more

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  • The Welfare State Revisited

    Series series Initiative for Policy Dialogue at Columbia: Challenges in Development and Globalization
    The welfare state has been under attack for decades, but now more than ever there is a need for strong social protection systems—the best tools we have to combat inequality, support social justice, and even improve economic performance. In this book, José Antonio Ocampo and Joseph E. Stiglitz bring together distinguished contributors to examine the global variations of social programs and make the ... Read more

    $90.99 CAD

  • Getting Health Reform Right

    A Guide to Improving Performance and Equity

    This book provides a multi-disciplinary framework for developing and analyzing health sector reforms, based on the authors' extensive international experience. It offers practical guidance - useful to policymakers, consultants, academics, and students alike - and stresses the need to take account of each country's economic, administrative, and political circumstances. The authors explain how to ... Read more

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  • Mastering Dropshipping

    by Tanveer Sidhu ...
    In "Mastering Dropshipping," you'll discover the ultimate blueprint for building a profitable online store without ever worrying about inventory or shipping. This comprehensive guide takes you step-by-step through the entire dropshipping process, from selecting the perfect niche and finding reliable suppliers to marketing your products and scaling your business.Learn the secrets of successful ... Read more

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