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Sport Marketing

by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey ...

Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing.Sport Marketing, Sixth Edition, is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals ... Read more

$133.19 CAD

Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing.Sport Marketing, Sixth Edition, is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals
... Read more
Sport Marketing

by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Read more

$131.99 CAD

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with
... Read more
Financial Management in the Sport Industry

by Matthew T. Brown, Daniel A. Rascher, Mark S. Nagel, Chad D. McEvoy ...

Now, in a fully revised and updated new edition, this textbook introduces the fundamentals of sport finance and the principles of sound financial management in the sport industry.Covering the topic from the perspective of the sport management practitioner, this book begins by introducing the basics of finance and the tools and techniques of financial quantification, using examples from the sport ... Read more

$156.99 CAD

Now, in a fully revised and updated new edition, this textbook introduces the fundamentals of sport finance and the principles of sound financial management in the sport industry.Covering the topic from the perspective of the sport management practitioner, this book begins by introducing the basics of finance and the tools and techniques of financial quantification, using examples from the sport
... Read more
Research Methods and Design in Sport Management

by Damon P.S. Andrew, Paul M. Pedersen, Chad D. McEvoy ...

As the sport management industry continues to grow and evolve, so do the methods for gathering and applying research findings to drive successful sport organizations. Research Methods and Design in Sport Management, Second Edition With Web Resource, imparts modern explanations of research design, implementation, analysis, and assessment that are specific to the discipline of sport management.An ... Read more

$98.99 CAD

As the sport management industry continues to grow and evolve, so do the methods for gathering and applying research findings to drive successful sport organizations. Research Methods and Design in Sport Management, Second Edition With Web Resource, imparts modern explanations of research design, implementation, analysis, and assessment that are specific to the discipline of sport management.An
... Read more
Financial Management in the Sport Industry

by Matthew T. Brown, Daniel A. Rascher, Mark S. Nagel, Chad D. McEvoy ...

Now in a fully revised and updated third edition, this essential textbook introduces the fundamentals of sport finance and sound financial management in the sport industry. It is still the only textbook to explain every aspect of finance from the perspective of the sport management practitioner, explaining key concepts and showing how to apply them in practice in the context of sport.The text ... Read more

$170.99 CAD

Now in a fully revised and updated third edition, this essential textbook introduces the fundamentals of sport finance and sound financial management in the sport industry. It is still the only textbook to explain every aspect of finance from the perspective of the sport management practitioner, explaining key concepts and showing how to apply them in practice in the context of sport.The text
... Read more

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr ...

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... Read more

$17.99 CAD

Also available as: Audiobook

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career.
... Read more

Also available as: Audiobook
How to Make Money in Stocks: A Winning System in Good Times and Bad, Fourth Edition

by William O'Neil ...

A BUSINESSWEEK BESTSELLER!Anyone can learn to invest wisely with this bestselling investment system!Through every type of market, William J. O’Neil’s national bestseller, How to Make Money in Stocks, has shown over 2 million investors the secrets to building wealth. O’Neil’s powerful CAN SLIM® Investing System—a proven 7-step process for minimizing risk and maximizing gains—has influenced ... Read more

$24.99 CAD

A BUSINESSWEEK BESTSELLER!Anyone can learn to invest wisely with this bestselling investment system!Through every type of market, William J. O’Neil’s national bestseller, How to Make Money in Stocks, has shown over 2 million investors the secrets to building wealth. O’Neil’s powerful CAN SLIM® Investing System—a proven 7-step process for minimizing risk and maximizing gains—has influenced
... Read more
King of Capital

The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone

by David Carey, John E. Morris ...

The story of Steve Schwarzman, Blackstone, and a financial revolution, King of Capital is the greatest untold success story on Wall Street.In King of Capital, David Carey and John Morris show how Blackstone (and other private equity firms) transformed themselves from gamblers, hostile-takeover artists, and ‘barbarians at the gate’ into disciplined, risk-conscious investors while the financial ... Read more

$16.99 CAD

Also available as: Audiobook

The story of Steve Schwarzman, Blackstone, and a financial revolution, King of Capital is the greatest untold success story on Wall Street.In King of Capital, David Carey and John Morris show how Blackstone (and other private equity firms) transformed themselves from gamblers, hostile-takeover artists, and ‘barbarians at the gate’ into disciplined, risk-conscious investors while the financial
... Read more

Also available as: Audiobook
ESPN The Company

The Story and Lessons Behind the Most Fanatical Brand in Sports

by Anthony F. Smith, Keith Hollihan ...

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners ... Read more

$19.99 CAD

Also available as: Audiobook

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners
... Read more

Also available as: Audiobook
Case Study Research and Applications

Design and Methods

by Robert K. Yin ...

Winner of the 2019 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA)Recognized as one of the most cited methodology books in the social sciences, the Sixth Edition of Robert K. Yin′s bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case ... Read more

$87.99 CAD

Winner of the 2019 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA)Recognized as one of the most cited methodology books in the social sciences, the Sixth Edition of Robert K. Yin′s bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case
... Read more
The Smartest Guys in the Room

The Amazing Rise and Scandalous Fall of Enron

by Bethany McLean, Peter Elkind ...

In this tenth-anniversary edition, acclaimed investigative journalists Bethany McLean and Peter Elkind deliver the definitive account of the fall of Enron, one of the biggest scandals in corporate America history.Meticulously researched and character driven, The Smartest Guys in the Room takes the reader deep into Enron's past—and behind the closed doors of private meetings. Drawing on a wide ... Read more

$15.99 CAD

Also available as: Audiobook

In this tenth-anniversary edition, acclaimed investigative journalists Bethany McLean and Peter Elkind deliver the definitive account of the fall of Enron, one of the biggest scandals in corporate America history.Meticulously researched and character driven, The Smartest Guys in the Room takes the reader deep into Enron's past—and behind the closed doors of private meetings. Drawing on a wide
... Read more

Also available as: Audiobook
Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

A Framework for Avoiding the Mistakes Everyone Else Makes

by Steve Moore ...

A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an ... Read more

$28.99 CAD

A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an
... Read more

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Sport Marketing

Sport Marketing

Financial Management in the Sport Industry

Research Methods and Design in Sport Management

Financial Management in the Sport Industry

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Measure What Matters

How to Make Money in Stocks: A Winning System in Good Times and Bad, Fourth Edition

King of Capital

ESPN The Company

Case Study Research and Applications

The Smartest Guys in the Room

Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

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