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Good for Business

The Rise of the Conscious Corporation

by Andrew Benett, Cavas Gobhai, Ann O'Reilly, Greg Welch ...

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading ... Read more

$17.99 CAD

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading
... Read more

From Unknown to Expert

How to Use Clever PR and Social Media to Become a Recognised Expert

by Catriona Pollard ...

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were.From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader.Use the proven Unknown To Expert 5 Star System to:* Increase sales* Get more paid speaking ... Read more

$7.99 CAD

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were.From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader.Use the proven Unknown To Expert 5 Star System to:* Increase sales* Get more paid speaking
... Read more
Crisis Communications: The Definitive Guide to Managing the Message

by Steven Fink ...

The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Read more

$34.99 CAD

The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting
... Read more
Public Relations and the Social Web

How to Use Social Media and Web 2.0 in Communications

by Rob Brown ...

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Read more

$45.99 CAD

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for
... Read more
30 Days to Online PR & Marketing Success

The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients

by Gail Martin ...

Series series 30 Days series
Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If they know the tricks of the trade.Using a unique Rule of 30™approach, 30 Days to Online PR and ... Read more

$16.99 CAD

Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If they know the tricks of the trade.Using a unique Rule of 30™approach, 30 Days to Online PR and
... Read more
Improvise

Unconventional Career Advice from an Unlikely CEO

by Fred Cook ...

"An entertaining education on leadership, creativity, business and getting ahead of your competition . . . your career will never be the same." — The Edge, PRSA blogThis year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move back home, and many will be unable to obtain a job in their fields of study. Improvise is an inspiring story of how Fred ... Read more

$17.99 CAD or Free with Kobo Plus

"An entertaining education on leadership, creativity, business and getting ahead of your competition . . . your career will never be the same." — The Edge, PRSA blogThis year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move back home, and many will be unable to obtain a job in their fields of study. Improvise is an inspiring story of how Fred
... Read more
Affiliate Marketing for beginers !

by benoit dubuisson ...

In Affiliate Marketing For Beginners you will learnvaluable information on how you can successfullystart and manage your own affiliate business.Inside this first chapter we’re going to go over thebasics of affiliate marketing so you know exactly whatyou're getting into.Affiliate marketing can provide you with theopportunity to earn money doing what you are goodat.Affiliate marketing can also allow ... Read more

$14.17 CAD

In Affiliate Marketing For Beginners you will learnvaluable information on how you can successfullystart and manage your own affiliate business.Inside this first chapter we’re going to go over thebasics of affiliate marketing so you know exactly whatyou're getting into.Affiliate marketing can provide you with theopportunity to earn money doing what you are goodat.Affiliate marketing can also allow
... Read more
Managing Online Reputation

How to Protect Your Company on Social Media

by Charlie Pownall ...

Series series Business and Management (R0)
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. ... Read more

$38.99 CAD

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
... Read more
The SAGE Handbook of Public Relations

Edited by Robert L. Heath ...

An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Read more

$171.99 CAD

An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading
... Read more
Agile PR

Expert Messaging in a Hyper-Connected, Always-On World

by Marian Salzman ...

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how ... Read more

$12.99 CAD

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how
... Read more
Sex, Money, Happiness, and Death

The Quest for Authenticity

by Manfred F.R. Kets de Vries ...

Series series Business and Management (R0)
The four main tenets of life are explored in this unique new book that examines the issues that touch each executive, or for that matter, people in general. Based on his experiences as a psychoanalyst, professor and leadership coach, the author explores how 'Sex, Money, Happiness and Death' affect our work and our lives in general. ... Read more

$128.99 CAD

The four main tenets of life are explored in this unique new book that examines the issues that touch each executive, or for that matter, people in general. Based on his experiences as a psychoanalyst, professor and leadership coach, the author explores how 'Sex, Money, Happiness and Death' affect our work and our lives in general.
... Read more
Lipstick on a Pig

Winning In the No-Spin Era by Someone Who Knows the Game

by Torie Clarke ...

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put ... Read more

$16.99 CAD

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put
... Read more

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Good for Business

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From Unknown to Expert

Crisis Communications: The Definitive Guide to Managing the Message

Public Relations and the Social Web

30 Days to Online PR & Marketing Success

Improvise

Affiliate Marketing for beginers !

Managing Online Reputation

The SAGE Handbook of Public Relations

Agile PR

Sex, Money, Happiness, and Death

Lipstick on a Pig

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