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“catherine pardo”

Showing 1 - 12 of 12 results for “catherine pardo”
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  • The Sage Handbook of Industrial Marketing

    Edited by Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé ...
    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, ... Read more

    $124.99 CAD

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  • Management Decision-Making, Big Data and Analytics

    by Simone Gressel, David Pauleen, Nazim Taskin ...
    Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of ... Read more

    $97.99 CAD

  • Project Management: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    Organizations of all types are consistently working on new initiatives, product lines, or implementation of new workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task at hand is essential to project success. Project Management: Concepts, Methodologies, ... Read more

    $2,273.99 CAD

  • Dark Side Of Digital Organization

    Edited by Ilkay Öztürk ...
    If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, ... Read more

    $56.99 CAD

  • A Research Agenda for HR Analytics

    Edited by Vicenc Fernandez ...
    Series series Elgar Research Agendas
    Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.This Research Agenda explores the crucial role of HR analytics in modern organizations, examining diverse methodologies, data sources and ethical considerations. ... Read more

    $41.99 CAD

  • Business Management and Communication Perspectives in Industry 4.0

    Edited by Ayşegül Özbebek Tunç, Pınar Aslan ...
    Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the ... Read more

    $255.99 CAD

  • Data-Informed Leadership in Higher Education: An Executive Playbook for Institutional Excellence

    by Editors: Sandeep Kautish, Pushan Kumar Dutta, Namrata Nagpal, Porkumaran Karantharaj, Pronaya Bhattacharya, Vijay Prakash Gupta ...
    Advances in Data Science Driven Technologies (Volume 5): Data-Informed Leadership in Higher Education is an executive playbook for institutional excellence. It demonstrates how purposeful faculty development, human-centred design, and data-informed leadership transform technology investments into improved learning outcomes, equity, and graduate success. Spanning thirteen chapters, the book moves ... Read more

    $110.99 CAD

  • Consumer Information Systems and Relationship Management: Design, Implementation, and Use

    Edited by Angela Lin, Jonathan Foster, Paul Scifleet ...
    Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, ... Read more

    $172.99 CAD

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  • Managing Customer Experiences in an Omnichannel World

    Melody of Online and Offline Environments in the Customer Journey

    Edited by Taşkın Dirsehan ...
    In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way.This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial ... Read more

    $131.99 CAD

  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    by Magdalena Grębosz-Krawczyk, Dagna Siuda ...
    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Read more

    $91.99 CAD

  • Stakeholder Management and Social Responsibility

    Concepts, Approaches and Tools in the Covid Context

    by Ovidiu Nicolescu, Ciprian Nicolescu ...
    Series series Routledge Advances in Management and Business Studies
    The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy, and the COVID-19 crisis. The book, based on a holistic vision and contextual approach of ... Read more

    Free

  • Organizational Innovation in the Digital Age

    Edited by Carolina Machado, J. Paulo Davim ...
    Series series Engineering (R0)
    This book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the ... Read more

    $205.99 CAD