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“caroline marty”

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  • Cultural Mediations of Brands

    Unadvertization and Quest for Authority

    by Caroline Marti ...
    Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital ... Read more

    $174.99 CAD