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Top Series in Canada

Showing 1 - 12 of 12 results for “caroline barfoot”
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  • The Fundamentals of Creative Advertising

    by Mr Ken Burtenshaw, Caroline Barfoot, Mr Nik Mahon ...
    Series series Fundamentals
    Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns*.* The book focuses on the various media available to the advertiser, the thinking and planning ... Read more

    $39.99 CAD

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  • The Million Dollar Blog

    by Natasha Courtenay-Smith ...
    In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody?How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success?What do the world's most successful bloggers know that you don't know (yet)?No matter who ... Read more

    $12.99 CAD

  • Fashion Marketing Communications

    by Gaynor Lea-Greenwood ...
    Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, ... Read more

    $36.99 CAD

  • Hype Yourself

    A no-nonsense PR toolkit for small businesses

    by Lucy Werner ...
    ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of ... Read more

    $8.99 CAD or Free with Kobo Plus

  • Fresh Restaurant Marketing

    34 Rules On How To Get Your Customers Coming Back Again And Again

    by Neil Murphy ...
    34 Rules, tips and strategies to serious restaurant success and showing how to stop working more yet taking less in your restaurant ... Read more

    $2.81 CAD or Free with Kobo Plus

  • Brand Management In A Week

    How To Be A Successful Brand Manager In Seven Simple Steps

    by Paul Hitchens, Julia Hitchens ...
    Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their ... Read more

    $4.99 CAD

  • 101 Ways to Advertise Your Business

    by Andrew Griffiths ...
    READ THIS BEFORE YOU SPEND ANOTHER CENT ON ADVERTISINGUnderstanding what makes one advertisement work while another fails could save you a small fortune in wasted advertising.From the author of the bestselling 101 Ways to Market Your Business comes a book of proven tips to increase the effectiveness of your advertising. With step-by-step advice on how to make an advertisement, how to buy ... Read more

    $10.99 CAD or Free with Kobo Plus

  • Selling

    by Nick Constable ...
    Series series Collins Business Secrets
    The selling secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Selling.Includes how to:• Pitch your product to meet the needs of your customer• Use body language to build rapport• Negotiate and close the deal• Make your customers keep coming back for more• Develop new business relationships ... Read more

    $7.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • DK Essential Managers: Effective Public Relations

    by DK ...
    Series series DK Essential Managers
    Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips ... Read more

    $6.99 CAD

  • Flee 9-5

    Get 6 - 7 Figures and Do What You Love

    by Ben Angel ...
    How to quit the rat race, do what you love, and make money doing itBen Angel, also known as the "Agent of Influence," is Australia's top personal branding and influence specialist. Entrepreneurs, companies, speakers, and famous authors look to him when they want to learn how to engage their target audiences and the media or build a highly influential personal brand. In this new book, Angel offers ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Creating a Brand Identity: A Guide for Designers

    by Catharine Slade-Brooking ...
    Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities undertaken by designers to create a successful brand ... Read more

    $7.99 CAD

  • Copywriting Second Edition

    Successful Writing for Design, Advertising, Marketing

    by Mark Shaw ...
    Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.Using a series of exercises and up-to-date illustrated ... Read more

    $4.99 CAD