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“carol j pardun”

Showing 1 - 2 of 2 results for “carol j pardun”
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  • Advertising Account Planning

    New Strategies in the Digital Landscape

    by Kelli S. Boling, Carol J. Pardun, Sheri J. Broyles, Beth E. Barnes ...
    Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.The second edition builds on ... Read more

    $34.99 CAD

  • Advertising and Society

    An Introduction

    Edited by Carol J. Pardun ...
    Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in ... Read more

    $48.99 CAD