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Showing 1 - 12 of 12 results for “carmen simon”
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  • Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

    by Carmen Simon ...
    A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain scienceThere’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s your job to grab the attention of every prospective customer as effectively as possible. But in this ... Read more

    $38.49 CAD

  • Audiobook

    Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon ...

    Unabridged

    8 hours 28 min

    A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. ... Read more

    $28.84 CAD or Free with Kobo Plus

  • Impossible to Ignore: Creating Memorable Content to Influence Decisions

    by Carmen Simon ...
    A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. ... Read more

    $34.69 CAD

  • Audiobook

    Made You Look

    How to Use Brain Science to Attract Attention and Persuade Others

    by Carmen Simon ...
    Narrated by Ann Richardson ...

    Unabridged

    7 hours 21 min

    There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?To answer this question, cognitive ... Read more

    Was $34.99 CAD Now $28.84 CAD or Free with Kobo Plus

  • Handbook of Genetic Diagnostic Technologies in Reproductive Medicine

    Improving Patient Success Rates and Infant Health

    Edited by Carlos Simón, Carmen Rubio ...
    Different genetic diagnostic and treatment options are used worldwide to improve routine IVF procedures for the benefit of patients. This handbook updates the new genetic diagnostic technologies that have been translated to the clinic, aiming to improve outcomes in the clinic and result in a healthy baby in the home. Chapters cover the use of genetic technologies in a personalized manner to ... Read more

    $274.84 CAD

  • EU-NATO Relations

    Running on the Fumes of Informed Deconfliction

    Edited by Simon J. Smith, Carmen Gebhard, Nina Graeger ...
    For almost fifteen years, both the EU and North Atlantic Treaty Organization (NATO) have claimed to partake in a relationship that is purported to be a ‘Strategic Partnership’, albeit one that is troubled by lasting political blockages. The constraints that affect the formal relationship between the two organizations are well-covered terrain in the academic literature – including by most of the ... Read more

    $86.56 CAD

  • End-User Development

    9th International Symposium, IS-EUD 2023, Cagliari, Italy, June 6–8, 2023, Proceedings

    Edited by Lucio Davide Spano, Albrecht Schmidt, Carmen Santoro, Simone Stumpf ...
    Series series Springer Nature Proceedings Computer Science
    This book constitutes the refereed proceedings of the 9th International Symposium on End-User Development, IS-EUD 2023, held in Cagliari, Italy, during June 6–8, 2023.The 17 full papers and 2 (keynote extended abstracts) included in this book were carefully reviewed and selected from 26 submissions. They were organized in topical sections as follows: Artificial Intelligence for End-Users; Internet ... Read more

    $83.29 CAD

  • Peri-urban futures: Scenarios and models for land use change in Europe

    Edited by Kjell Nilsson, Stephan Pauleit, Simon Bell, Carmen Aalbers, Thomas A. Sick Nielsen ...
    Series series Earth and Environmental Science (R0)
    Presently, peri-urbanisation is one of the most pervasive processes of land use change in Europe with strong impacts on both the environment and quality of life. It is a matter of great urgency to determine strategies and tools in support of sustainable development. The book synthesizes the results of PLUREL, a large European Commission funded research project (2007-2010). Tools and strategies of ... Read more

    $179.39 CAD

  • Journey to Wholeness

    The Story, the Tools, the Choice

    by Carmen DiNino Alspach, Larry E. Simons ...
    This powerful story and tool kit is a demonstration of the human ability to survive and rise above the crushing aftermath of tragic grief. It is an inspiring, firsthand, gripping, and unflinchingly honest story of author Larry Simons experience with sorrow, despair, guilt, rage, and anguish from lifes most heartbreaking experiences. This book provides valuable and effective tools for coping with ... Read more

    $5.39 CAD

  • Transcultural Leadership

    by Carmen Vazquez, George F Simons, Philip R Harris ...
    Supervisors, project managers and CEOs should find this book useful as it deals with an emerging global reality - culturally diverse people of both genders in the workplace. The new workplace environment demands that employees be selected, evaluated and promoted on the basis of performance competency, regardless of sex, race, religion or place of origin. Focusing on workplace diversity instead of ... Read more

    $166.26 CAD

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  • Audiobook

    Brainfluence

    100 Ways to Persuade and Convince Consumers with Neuromarketing

    by Roger Dooley ...
    Narrated by Mark Ashby ...

    Unabridged

    7 hours 14 min

    Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. ... Read more

    $28.84 CAD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    Onward

    How Starbucks Fought for Its Life Without Losing Its Soul

    by Howard Schultz ...
    Narrated by Stephen Bowlby ...

    Unabridged

    12 hours 39 min

    In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the ... Read more

    $35.72 CAD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook