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Showing 1 - 12 of 13 results for “bruce huddleston”
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  • How to Turn Be-Backs into Buyers in Sales

    The No-BS Playbook for Follow-Up and the Second Visit

    by Bruce Huddleston ...
    Series series The Retail Sales Survival Series
    Most customers who walk out without buying are coming back. The only question is who they come back to.On a retail floor, the second visit is where the sale usually happens. The customer goes home, measures the room, talks it over, and returns. When they do, they either ask for the salesperson who made it easy, or they start over with whoever is standing by the door. This book shows you how to ... Read more

    $8.99 CAD

  • FIRST IMPRESSIONS IN CAR SALES Volume Two

    Five Complete Books on the First Ten Seconds, the Greeting, and the Conversation That Follows

    by Bruce Huddleston ...
    Series series THE CAR SALES SURVIVAL SERIES
    The first ten seconds set the tone.You walk up to a stranger, and you have a few seconds to become someone they want to talk to. Freeze, fumble it, or force it, and most of them are gone before you ever learn their name.First Impressions in Car Sales, Volume Two collects five complete books on getting the opening right, arranged in the order it happens on the floor. This is not classroom theory. ... Read more

    $10.99 CAD

  • How to Handle "I'm Just Looking" in Retail Sales

    The No-BS Playbook for Furniture, Jewelry, Electronics, and Appliance Salespeople

    by Bruce Huddleston ...
    Series series The Retail Sales Survival Series
    Nobody trained you for those four words."I'm just looking."You hear it several times a day. Most salespeople hear it, file the person under not a buyer, and go find somebody else to talk to. And every one of those customers walks out of the store carrying money that somebody else is going to get.Bruce Huddleston has said those four words in a jewelry store while carrying a five-figure bonus. He ... Read more

    $8.99 CAD

  • THE FOUR TYPES OF BUYERS IN CAR SALES

    How to Read Any Customer and Sell to the Number They Care About

    by Bruce Huddleston ...
    Series series The Car Sales Survival Series
    Every customer is watching one number.Cash buyers watch the price. Trade buyers watch what you give them for their car. Difference buyers watch the gap. Payment buyers watch the monthly. Most salespeople never figure out which number matters, so they pitch the wrong one and watch the deal fall apart.In The Four Types of Buyers in Car Sales, 35-year automotive veteran Bruce Huddleston shows you how ... Read more

    $8.99 CAD

  • BUY HERE PAY HERE COLLECTIONS

    Getting Paid Without Losing the Customer

    by Bruce Huddleston ...
    Series series The Car Sales Survival Series
    He had never collected an account in his life. They handed him the worst portfolio in the store.Three months later it had turned. At six months it was one of the best in a franchise group of roughly two hundred stores. What Bruce Huddleston used was not a collections method. It was twenty years of getting strangers to trust him, applied to a job nobody had bothered to teach him.Bruce spent just ... Read more

    $8.99 CAD

  • HOW TO PRESENT TO THE DESK IN CAR SALES

    Work Your Manager Like You Work Your Customer, and Bring Back a Deal You Can Sell

    by Bruce Huddleston ...
    Series series THE CAR SALES SURVIVAL SERIES
    There are two rooms in every car deal. You are the only person who has been in both.Your customer is in one room. Your manager is in the other. They will probably never meet. Everything each of them knows about the other, they know because you carried it.Most new salespeople never figure this out. They treat the desk like a courtroom, walk up to receive a verdict, and blame the manager for a deal ... Read more

    $8.99 CAD

  • BUY HERE PAY HERE SALES

    How to Sell to Customers Everyone Else Turned Down

    by Bruce Huddleston ...
    Series series The Car Sales Survival Series
    He sold cars for gross for twenty years. Then the incentive changed everything.For two decades, Bruce Huddleston sold cars the way most of retail automotive does: measured in gross, built on the room between what a customer paid and what the dealership had into the vehicle. Then a move to Texas put him behind a buy-here-pay-here sales desk, where the dealership's own money was the money at risk on ... Read more

    $8.99 CAD

  • The Dogs Nobody Came For

    by Bruce Huddleston ...
    Along the red dirt roads of East Texas — where people go to leave the dogs nobody wants — one woman keeps pulling over.By day, she sits with the dying. She keeps company with people through their final hours, holding a hand when there is nothing left to do but stay. By evening, she is on those same back roads, and she cannot drive past a dog in trouble. She coaxes a starving mama out of a ... Read more

    $7.99 CAD or Free with Kobo Plus

  • THE PSYCHOLOGY OF THE CUSTOMER IN CAR SALES

    The Customer and the Desk

    by Bruce Huddleston ...
    Series series THE CAR SALES SURVIVAL SERIES
    They are not being difficult. They are being human.Every other book in this series tells a car salesperson what to do. This one tells you why any of it works.Because the person sitting across from you is not behaving that way to make your afternoon harder. They arrived braced. They are protecting something you cannot see. And almost nothing they say out loud is the real reason.Drawing on thirty ... Read more

    $8.99 CAD

  • WORKING THE NUMBERS IN CAR SALES

    How to Negotiate Price, Trade, and Payment Without Giving Away the Store

    by Bruce Huddleston ...
    Series series The Car Sales Survival Series
    The seven steps of the sale take you all the way to the desk. Then they stop. Every training program covers the meet and greet, the test drive, and the four boxes on the worksheet. Almost none of them cover what happens next. You walk back to that table holding a number that is not the number your customer gave you, and you have to say something. That is where deals actually die. Early in his ... Read more

    $8.99 CAD

  • FOLLOW-UP THAT ACTUALLY WORKS IN CAR SALES

    The Call You Do Not Want to Make Is the One That Pays You for Years

    by Bruce Huddleston ...
    Series series The Car Sales Survival Series
    The sale is not over when they drive away.A man came in from Alaska in the mid-eighties, working the oil pipeline, and bought a new work truck. Good commission. Clean deal. He was also rude enough that Bruce Huddleston never made the follow-up call. Six months later that man walked back into the showroom with almost eighty thousand dollars in cash to buy three more trucks for his coworkers on the ... Read more

    $8.99 CAD

  • FIRST IMPRESSIONS IN CAR SALES Volume One

    Five Complete Books on the Approach, the Greeting, and the First Five Minutes

    by Bruce Huddleston ...
    Series series The Car Sales Survival Series
    The first five minutes decide the rest.A customer pulls onto the lot. Before you say a word, they have already decided how this is going to go. Most car salespeople lose the deal right there and never know it happened.First Impressions in Car Sales, Volume One collects five complete books on the opening moment of the sale, arranged in the order it actually happens on the floor. This is not ... Read more

    $10.99 CAD