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Market Engineering

Because Markets Don't Build Themselves

by Bruce Cleveland ...

Products don't fail. Markets do.Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.In Market Engineering, Silicon Valley veteran Bruce Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo, ... Read more

$14.99 CAD

Also available as: Audiobook

Products don't fail. Markets do.Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.In Market Engineering, Silicon Valley veteran Bruce Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo,
... Read more

Also available as: Audiobook
Traversing the Traction Gap

by Bruce Cleveland ...

Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide for startups to succeed.Traction. Startups Need It. Learn How To Get ... Read more

$14.99 CAD or Free with Kobo Plus

Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide for startups to succeed.Traction. Startups Need It. Learn How To Get
... Read more
Audiobook

Audiobook

Market Engineering

Because Markets Don't Build Themselves

by Bruce Cleveland ...

Narrated by Bruce Cleveland ...

Unabridged

4 hours 22 min

Products don't fail. Markets do.Every year, startups and enterprises pour millions into building world-class products only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.In Market Engineering, Silicon Valley veteran Bruce Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo, ... Read more

$27.99 CAD or Free with Kobo Plus

Also available as: eBook

Products don't fail. Markets do.Every year, startups and enterprises pour millions into building world-class products only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.In Market Engineering, Silicon Valley veteran Bruce Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo,
... Read more

Also available as: eBook

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries ...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Read more

$18.99 CAD

Also available as: Audiobook

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned
... Read more

Also available as: Audiobook
Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

by John Rossman ...

“Reading this book is like having Jeff Bezos advise me.”—Eric Martinez, Founder and CEO of ModjoulThe former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age.“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times ... Read more

$36.99 CAD

“Reading this book is like having Jeff Bezos advise me.”—Eric Martinez, Founder and CEO of ModjoulThe former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age.“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times
... Read more
Personalized

Customer Strategy in the Age of AI

by Mark Abraham, David C. Edelman ...

A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they ... Read more

$33.99 CAD or Free with Kobo Plus

Also available as: Audiobook

A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they
... Read more

Also available as: Audiobook
Navigating the Metaverse

A Guide to Limitless Possibilities in a Web 3.0 World

by Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ...

Jump into the metaverse to connect with consumers and explore endless opportunitiesLike the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, ... Read more

$20.99 CAD

Also available as: Audiobook

Jump into the metaverse to connect with consumers and explore endless opportunitiesLike the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers,
... Read more

Also available as: Audiobook
Code Halos

How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

by Malcolm Frank, Paul Roehrig, Ben Pring ...

Harness "Code Halos" to gain competitive advantage in the digital eraAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, ... Read more

$22.99 CAD

Also available as: Audiobook

Harness "Code Halos" to gain competitive advantage in the digital eraAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people,
... Read more

Also available as: Audiobook
The Unicorn Within

How Companies Can Create Game-Changing Ventures at Startup Speed

by Linda K. Yates ...

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back.In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a ... Read more

$36.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back.In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a
... Read more

Also available as: Audiobook
Digital @ Scale

The Playbook You Need to Transform Your Company

by Anand Swaminathan, Jürgen Meffert ...

A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of ... Read more

$23.99 CAD

Also available as: Audiobook

A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of
... Read more

Also available as: Audiobook
Ecosystem-Led Growth

A Blueprint for Sales and Marketing Success Using the Power of Partnerships

by Bob Moore ...

A blueprint to new levels of company growth leveraging your firm’s Partner EcosystemIn Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build ... Read more

$23.99 CAD

A blueprint to new levels of company growth leveraging your firm’s Partner EcosystemIn Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company’s Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build
... Read more
How To Become A Digital Marketing Hero

by Rufus Lidman ...

How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company's digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book's three focus areas are: The digital tools. The different parts of digital ... Read more

$6.99 CAD or Free with Kobo Plus

How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company's digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases. The book's three focus areas are: The digital tools. The different parts of digital
... Read more

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Market Engineering

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Market Engineering

People who read these also enjoyed

The Lean Startup

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

Personalized

Navigating the Metaverse

Code Halos

The Unicorn Within

Digital @ Scale

Ecosystem-Led Growth

How To Become A Digital Marketing Hero

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