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“brigitte nicoulaud”

Showing 1 - 12 of 12 results for “brigitte nicoulaud”
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  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $64.99 CAD

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  • Private Label: Turning the Retail Brand Threat Into Your Biggest

    by Keith Lincoln ...
    Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The ... Read more

    $45.99 CAD

  • Designing Organisations

    Why it matters and ways to do it well

    by Naomi Stanford ...
    A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 ... Read more

    $19.99 CAD

  • What You Need to Know about Strategy

    by Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Read more

    $16.99 CAD

  • How to achieve exceptional organisational performance: 12 critical activities to get the best performance out of your people, teams and organisation

    by lightbearer ...
    Published in its "Lessons from experience series" by Lightbearer publications, "How to achieve exceptional organisational performance" is a practice-oriented book written for executives and managers interested in creating sustainable value and tapping into the collective genius, creativity and insight of their employees to create world-class companies fit for people.This book demonstrates and ... Read more

    $20.99 CAD or Free with Kobo Plus

  • Dynamic Supply Chains

    How to design, build and manage people-centric value networks

    by John Gattorna ...
    John Gattorna has been working in corporate logistics networks and enterprise supply chains for 30 years. He's one of the most influential contemporary ‘thought leaders’ in the field. Many global companies have adopted his model, with significant results: a doubling of margins; big increases in revenue through increased customer satisfaction; and lower cost-to-serve across the board as a result of ... Read more

    $51.99 CAD

  • Business and Management Consulting

    Delivering an Effective Project

    by Louise Wickham, Jeremy Wilcock ...
    Gain consulting insights into business decision-making in today’s environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two ... Read more

    $57.99 CAD

  • The Marketer's Handbook

    Reassessing Marketing Techniques for Modern Business

    by Laurie Young ...
    This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, ... Read more

    $63.99 CAD

  • Develop Your PR Skills

    by Lucy Laville, Dr Neil Richardson ...
    Series series Creating Success series
    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... Read more

    $22.99 CAD

  • Management

    Principles & Techniques

    by Luke Ike ...
    This book produces a clear and concise introduction to principles and techniques of management, as required by practicing managers and those in colleges and universities who are aspiring to be managers. ... Read more

    $6.99 CAD

  • Business Administration

    by Peter Thuis, Rienk Stuive ...
    Series series Routledge-Noordhoff International Editions
    Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed.The authors highlight the function and relevance of business management in day-to-day business operations. Business Administration offers a single frame of reference for all chapters:Management success storiesManagement blundersSocially ... Read more

    $156.99 CAD

  • Planning Your Career In A Week

    Start Your Career Planning In Seven Simple Steps

    by Wendy Hirsh, Charles Jackson ...
    Planning your career just got easierVery few of us put much effort into planning for the kind of career we want. Thinking about where we are going at work is something we all need to do throughout our working lives. The nature of work and employment is always changing. When economic times are difficult, you need to show potentialemployers that you have something special to offer. You may also need ... Read more

    $4.99 CAD