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The Perfect Pitch

A Structured Method to Convince Decision-Makers

by Benjamin Beeckmans, Bruno Wattenbergh ...

Why do some pitches instantly grab attention and win people over, while others fall flat? The Perfect Pitch uncovers the psychological and strategic mechanisms behind persuasion, revealing how investors, executives, and clients truly process a pitch: emotionally, rationally, and instinctively.Grounded in real investor logic rather than guesswork, this book takes you through every element of a ... Read more

$16.69 CAD

Why do some pitches instantly grab attention and win people over, while others fall flat? The Perfect Pitch uncovers the psychological and strategic mechanisms behind persuasion, revealing how investors, executives, and clients truly process a pitch: emotionally, rationally, and instinctively.Grounded in real investor logic rather than guesswork, this book takes you through every element of a
... Read more

The New HR Analytics

Predicting the EconomicValue of Your Company's Human Capital Investments

by Jac FITZ-ENZ ...

Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. ... Read more

$10.99 CAD

Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line.
... Read more
The excellent customer journey experience

by Mike Hoogveld ...

The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Read more

$62.99 CAD

The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and
... Read more
Marketing In A Week

Be A Successful Marketer In Seven Simple Steps

by Eric Davies ...

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

$4.99 CAD

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of
... Read more
Branding to Differ

The Brand Building Handbook for Business Leaders.

by Jean-Luc Ambrosi ...

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to ... Read more

$10.99 CAD

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to
... Read more
Developing Winning Brand Strategies

by Lars Finskud ...

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a ... Read more

$8.99 CAD

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a
... Read more
Predictive Business Analytics

Forward Looking Capabilities to Improve Business Performance

by Lawrence Maisel, Gary Cokins ...

Series series Wiley and SAS Business Series
Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which ... Read more

$38.99 CAD

Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which
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Managing Customer Value

One Step at a Time

by Dilip Soman, Sara N-Marandi ...

How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in ... Read more

$34.99 CAD

How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in
... Read more
How to be an Even Better Manager

A Complete A-Z of Proven Techniques and Essential Skills

by Michael Armstrong ...

Don't just be a good manager... be an even better one.For current and aspiring managers alike, this bestselling handbook from expert author Michael Armstrong provides a whistle-stop tour of the skills and techniques you need to succeed. With a focus on practical application, you will be guided through four crucial areas of management:-Managing people-Management activities and processes-Management ... Read more

$22.99 CAD

Also available as: Audiobook

Don't just be a good manager... be an even better one.For current and aspiring managers alike, this bestselling handbook from expert author Michael Armstrong provides a whistle-stop tour of the skills and techniques you need to succeed. With a focus on practical application, you will be guided through four crucial areas of management:-Managing people-Management activities and processes-Management
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Also available as: Audiobook
Plan to Succeed

A Guide to Strategic Planning

by Steven C. Stryker ...

According to a Foundation for Community Association Research report, “Strategic planning is the cornerstone of every common-interest community.” Strategic planning enables your business or organization to define and reach its goals. In this book, author Steven C. Stryker offers an accessible guide to developing and implementing a strategic plan. You learn quickly and easily how to:Identify ... Read more

$84.99 CAD

According to a Foundation for Community Association Research report, “Strategic planning is the cornerstone of every common-interest community.” Strategic planning enables your business or organization to define and reach its goals. In this book, author Steven C. Stryker offers an accessible guide to developing and implementing a strategic plan. You learn quickly and easily how to:Identify
... Read more
Certified Associate in Project Management (CAPM) Secrets To Acing The Exam and Successful Finding And Landing Your Next Certified Associate in Project Management (CAPM) Certified Job

by Bryan Kathy ...

Good solid advice and great strategies in preparing for and passing the Certified Associate in Project Management (CAPM) exam, getting interviews and landing the Certified Associate in Project Management (CAPM) job. If you have prepared for the Certified Associate in Project Management (CAPM) exam - now is the moment to get this book and prepare for passing the exam and how to find and land a ... Read more

$24.99 CAD or Free with Kobo Plus

Good solid advice and great strategies in preparing for and passing the Certified Associate in Project Management (CAPM) exam, getting interviews and landing the Certified Associate in Project Management (CAPM) job. If you have prepared for the Certified Associate in Project Management (CAPM) exam - now is the moment to get this book and prepare for passing the exam and how to find and land a
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Brand Transformation

Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

by Keith Glanfield ...

To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s ... Read more

$98.99 CAD

To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s
... Read more

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“benjamin beeckmans”

The Perfect Pitch

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The New HR Analytics

The excellent customer journey experience

Marketing In A Week

Branding to Differ

Developing Winning Brand Strategies

Predictive Business Analytics

Managing Customer Value

How to be an Even Better Manager

Plan to Succeed

Certified Associate in Project Management (CAPM) Secrets To Acing The Exam and Successful Finding And Landing Your Next Certified Associate in Project Management (CAPM) Certified Job

Brand Transformation

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